Social Media Tag

Video is hot! It adds a whole new dimension to your marketing. Are you looking to use video with your social media efforts, but feel a bit stuck? Be sure to share your feedback and see the show notes with lots of useful links below. Video Content First...

No reading, just watch. This is really good stuff. Okay now you're reading and I said no reading. Sorry.   ...

I decided to write this post mainly because I've been fighting with plugins and Google for the last few days on all of my websites that I maintain for either me or for clients. The beautiful thing about WordPress plugins is they are free MOST of the...

6. Forgo Silos: Customer engagement using social media is a delicate balance. You have to communicate with customers in a way that’s specific to a platform like Facebook or Twitter, and then integrate those platforms in a way that allows customers to migrate, discover new content, or...

Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community.

Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, with Facebook leading the pack.All of the other social media tools paled in comparison to these top five. The top five have remained virtually the same since 2011. We added...

Reduced marketing expenses The main financial cost of social media marketing is the time it takes to gain success. Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses. The self-employed (57%) were more likely...

Grew business partnerships Those who invest the most time in social media marketing gain the most business partnerships. Of those with 3 years or more of experience, 72% saw new partnerships. However, 44% of people who've invested at least 6 months in social media marketing also report...

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive. Nearly two-thirds of marketers are...

The purge of fake profiles and likes announced by Facebook earlier this month kicked into full gear Wednesday, and the deletion of accounts that were created illegitimately and likes from malware, compromised accounts, deceived users, fake users, and purchased likes caused the like totals of...