Digital Marketing Tag

I can't take full credit for this video since I saw it on Pat Flynn's discussion on never underestimate the power of FREE. Pat Flynn is the man, and he has amazing stuff over at his blog, www.smartpassiveincome.com. His website has been experiencing some issues...

A serious question in the recent past with social or online marketing is where is the ROI [Return on Investment]? Another question might be, "What is ROI in marketing? Does online marketing even have an ROI?" This question mystifies those in traditional marketing circles. Heck,...

There is quite a bit of information out there on social media marketing, but what you don't see enough of is what is needed in addition to social media. I hate to burst your bubble but social media marketing isn't enough on it's own. So...

The most important thing to know about inbound marketing is that the process is seemingly slow in the beginning and takes time. It is not an overnight lead generator contrary to what people might think. So the question is, "How much time?". Depends on the...

This question gets asked a lot! I hear it all of the time from those who know I design websites and those who do not. My answer is what do you intend to do with your website and who do you want to attract? If...

Video is hot! It adds a whole new dimension to your marketing. Are you looking to use video with your social media efforts, but feel a bit stuck? Be sure to share your feedback and see the show notes with lots of useful links below. Video Content First...

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The New Year, 2013, is in full swing. And as everyone knows, the number 13 holds great symbolism. For the religious among us there were the 13 guests at the Last Supper and the 13 tribes of Israel. Scientists know the Universe is governed by 13 fundamental constants...

Inbound marketing is a concept in marketing that combines a number of online marketing strategies that appeal potential customers or visitors to a website instead of disrupting their online events through paid strategies. It involves understanding the needs of the target audience in order to...

Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community.