Facebook

Four Benefits of a Facebook Ad Campaign Marketing funds can be hard to come by, particularly for smaller businesses. It's also difficult to know that you're spending your hard earned marketing money on the right advertising venues. Facebook offers an option, even for businesses with no...

Marketing Through Social Media Whether a business is in it’s beginning stages or has been in operation for years, social media creates a unique opportunity for advertising. Unlike expensive billboards and commercials, social media allows businesses to connect to their key audience and extend their reach...

Top five social networking sites utilized by marketing strategists included Facebook, Linkedin, Twitter, Youtube and blogs. Of these, Facebook was reported to be the most useful. Most other social networking sites could not hold a candle to these five sites. The leading five have also...

What is the first image to enter your mind when you think of Old Spice?  If your answer is a face, or a scantily dressed attractive man, you’re among many, including myself.  This campaign is a prime example of how to successfully create and use...

A serious question in the recent past with social or online marketing is where is the ROI [Return on Investment]? Another question might be, "What is ROI in marketing? Does online marketing even have an ROI?" This question mystifies those in traditional marketing circles. Heck,...

I've been experimenting with Facebook pay per click ads over the last few weeks and have learned a few things. When I started looking into this as a way to bring in more customers for BrandAid I was a bit hesitant. Mainly, I was hesitant...

I thought I would share this new feature on Facebook. It really is an amazing algorithm. Instead of me explaining it I thought you should watch what it can do. ...

‘Liking’ a brand is too casual an action for marketers to assume that I  have enough interest to justify accessing my personal information. If they want that information, they should ask for it another way. —Jason (Male, age 25) In my recent article, Facebook Fan Page...

Me and my family were taking a nature walk recently and I saw the most beautiful flower on the trail so I snapped a pic to share with my readers. It occurred to me in that little plant it had some insights to share with me. In that...