Branding

Five Business Strategies To Help You Bring In The New Year At New Years, everyone thinks about starting over, having some fresh ideas, and of course, we like to make those New Year Resolutions. Business owners are no different, and in fact, having fresh ideas for...

How to Market Yourself During the Holidays As a small business owner, you know that the holidays can be challenging. Many people trust "big brands" for their holiday shopping, which is why you have to get creative when it comes to marketing your business. Making your...

Boost Christmas Sales With A New Website If you're new to business or have been so busy with your start-up that you haven't been able to observe current sales trends, then you may not have realized that online sales over the Christmas holiday season are increasing year...

How Testimonials Can Make or Break Your Business Good testimonials are crucial to making it in the business world. It seems that many people will only buy products or use services that have received good feedback from consumers. This has become an increasing problem in the...

Four Benefits of a Facebook Ad Campaign Marketing funds can be hard to come by, particularly for smaller businesses. It's also difficult to know that you're spending your hard earned marketing money on the right advertising venues. Facebook offers an option, even for businesses with no...

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The Benefits of Working With a Small Business If you're in the market for a new job or are ready for your first professional position, you may want to find a small business work for. This is a great way to help perfect your career skills,...

The Most Important Aspect of Business In our current age of business, it is undoubtedly true that online marketing is a hugely important aspect to success. Depending on the business that you are in, it could be the most important aspect. When it comes to making...

People think that marketing only focuses on new business but I contend that after getting this new business your marketing process has just begun! If you aren't courting your existing customers be sure that your competition is.  Social media and email has made this job...

What is the first image to enter your mind when you think of Old Spice?  If your answer is a face, or a scantily dressed attractive man, you’re among many, including myself.  This campaign is a prime example of how to successfully create and use...