Time Spent in Social Media
A significant 59% of marketers are using social media for 6 hours or more and 33% for 11 or more hours weekly. It’s interesting to note that nearly 15% of marketers spend more than 20 hours each week on social media.
Those with more years of social media experience spend more time each week conducting social media activities. For example, 77% of people with 3 or more years of experience commit more than 6 hours weekly to social media marketing. And 24.5% of this crowd are spending 20 hours or more each week.
However, more experienced social media users are spending less time with social media compared to our 2011 findings. Only half of marketers with more than 3 years experience are spending 10 or more hours each week on social media, down from 63% in 2011.