Studies Tag

What is the first image to enter your mind when you think of Old Spice?  If your answer is a face, or a scantily dressed attractive man, you’re among many, including myself.  This campaign is a prime example of how to successfully create and use...

1>Our SEO firm is endorsed/approved by Google. The following comes from an actual email a friend of mine received from an SEO firm last year: We are…Google Approved, a partner with Google, they endorse us as an optimizer, and their list includes very few partners, and we...

Reduced marketing expenses The main financial cost of social media marketing is the time it takes to gain success. Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses. The self-employed (57%) were more likely...

Grew business partnerships Those who invest the most time in social media marketing gain the most business partnerships. Of those with 3 years or more of experience, 72% saw new partnerships. However, 44% of people who've invested at least 6 months in social media marketing also report...

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive. Nearly two-thirds of marketers are...

This study surveyed over 3,800 marketers with the goal of understanding how they are using social media to grow and promote their businesses. On the following pages, you'll discover: -The top 10 social media questions marketers want answered: We analyze thousands of open-ended responses and summarize all of the...

We simply asked, "What question about marketing with social media do you most want answered?" A significant 2,722 people provided their open-ended responses. We clustered them into groups and ranked them below.1The top 10 social media questions marketers want answered can be summarized in the...

A significant 59% of marketers are using social media for 6 hours or more and 33% for 11 or more hours weekly. It's interesting to note that nearly 15% of marketers spend  more than 20 hours each week on social media. Those with more years of social...