Social Tag

When working with a new customer on their website sometimes they ask why their traffic isn't all that great. My reply is, "Are you social linking?" So what is a social linking? Social links are normal Facebook Shares, Twitter Tweets, and Google+ shares that create...

I've been experimenting with Facebook pay per click ads over the last few weeks and have learned a few things. When I started looking into this as a way to bring in more customers for BrandAid I was a bit hesitant. Mainly, I was hesitant...

I thought I would share this new feature on Facebook. It really is an amazing algorithm. Instead of me explaining it I thought you should watch what it can do. ...

‘Liking’ a brand is too casual an action for marketers to assume that I  have enough interest to justify accessing my personal information. If they want that information, they should ask for it another way. —Jason (Male, age 25) In my recent article, Facebook Fan Page...

Video is hot! It adds a whole new dimension to your marketing. Are you looking to use video with your social media efforts, but feel a bit stuck? Be sure to share your feedback and see the show notes with lots of useful links below. Video Content First...

I decided to write this post mainly because I've been fighting with plugins and Google for the last few days on all of my websites that I maintain for either me or for clients. The beautiful thing about WordPress plugins is they are free MOST of the...

6. Forgo Silos: Customer engagement using social media is a delicate balance. You have to communicate with customers in a way that’s specific to a platform like Facebook or Twitter, and then integrate those platforms in a way that allows customers to migrate, discover new content, or...

Too often, social media commentary or discussions focus too much on tools, tactics, and strategies. Instead today, I’d like to focus on the life-cycle of branding that is essential if a company hopes to reap the full benefits of social media engagement and the support their customer community.

Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, with Facebook leading the pack.All of the other social media tools paled in comparison to these top five. The top five have remained virtually the same since 2011. We added...

Reduced marketing expenses The main financial cost of social media marketing is the time it takes to gain success. Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses. The self-employed (57%) were more likely...