Campaigns Tag

Google Analytics refer to statistics displayed on websites and pages regarding visitors to a page or site, and can be critical to measuring performance in marketing campaigns. Tracking traffic with Google Analytics, you can identify the bounce rate, page views, average time spent by a...

Constant Contact did a survey recently about the reasons why people unsubscribe to your emails and I think the reasons might surprise you. They asked 1,400 consumers, "So why are people choosing to opt out from email lists?". Here's what they had to say: 69% Too...

Marketing is the art of selling. The idea is to bring awareness of a product or services to a target market. In order for this process to be successful, one must have a strategic marketing plan. There are no shortcuts when it comes to building...

I recently discovered a fantastic parody of a local-attorney-at-law commercial starring Scott Baio. Through tears of laughter, I realized that this satire was so successful because its formulaic presentation was identical to every “So and So and Someone, Attorneys at Law” commercial I've ever seen....

All of the greatest stories ever told share a common thread. They are driven by a strong plot that keeps the audience engaged from beginning to end. It’s important to remember this when you’re telling the story of your brand. How are you going to...

There is this stupid toy machine at our local Walmart that is close to the speedy check out lines. That's where I spend most of my time, not Walmart but speedy check out lines, only to find out they aren't so speedy. Am I right?!...

BIGfish President David Gerzof Richard recently spoke to CBS News about email marketing, which inspired us to consider the past, present, and future of email as a marketing tool. Is social media marketing poised to overtake email marketing? Or is email marketing here to stay? A...

Actually, there’s more to it than designing a pretty email (just like there’s more to website development than a cool navigation bar). Think about it—you don’t take on a website project without knowing a little bit about your client’s goals, right? Sadly, I’ve seen too...