Social ROI

Marketing is the art of selling. The idea is to bring awareness of a product or services to a target market. In order for this process to be successful, one must have a strategic marketing plan. There are no shortcuts when it comes to building...

Top five social networking sites utilized by marketing strategists included Facebook, Linkedin, Twitter, Youtube and blogs. Of these, Facebook was reported to be the most useful. Most other social networking sites could not hold a candle to these five sites. The leading five have also...

In today’s blitz of modern media, it’s now more important than ever to track your marketing dollars. No matter what your profession is, you can benefit from an advanced statistical analysis of your marketing. Whether you are using special software or not, it is possible...

A serious question in the recent past with social or online marketing is where is the ROI [Return on Investment]? Another question might be, "What is ROI in marketing? Does online marketing even have an ROI?" This question mystifies those in traditional marketing circles. Heck,...

I've been experimenting with Facebook pay per click ads over the last few weeks and have learned a few things. When I started looking into this as a way to bring in more customers for BrandAid I was a bit hesitant. Mainly, I was hesitant...

The most important thing to know about inbound marketing is that the process is seemingly slow in the beginning and takes time. It is not an overnight lead generator contrary to what people might think. So the question is, "How much time?". Depends on the...

It's been an exciting few weeks here at aBrandAid.com! You may ask why, well I'll tell you why, our Facebook fan page is really taking of in a manner of speaking. Our fan page isn't that old, if it were a child I'd say it's...

What's funny about politics is, while it's controversial it is also social. If you like to argue then start a political debate with someone of the opposite persuasion. Politics is also very much a grass roots function of our culture and society. Now I am no political science...

Inbound marketing is a concept in marketing that combines a number of online marketing strategies that appeal potential customers or visitors to a website instead of disrupting their online events through paid strategies. It involves understanding the needs of the target audience in order to...

Reduced marketing expenses The main financial cost of social media marketing is the time it takes to gain success. Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses. The self-employed (57%) were more likely...