Marketing ED

What is the first image to enter your mind when you think of Old Spice?  If your answer is a face, or a scantily dressed attractive man, you’re among many, including myself.  This campaign is...

All of the greatest stories ever told share a common thread. They are driven by a strong plot that keeps the audience engaged from beginning to end. It’s important to remember this when you’re telling...

Some of you may be wondering what is inbound marketing and does it work? Let me attack this one item at a time. What is inbound marketing? It is a comprehensive marketing plan that focuses on social media,...

I can't take full credit for this video since I saw it on Pat Flynn's discussion on never underestimate the power of FREE. Pat Flynn is the man, and he has amazing stuff over at...

So what is the deal with the Google Penguin release? When you are number 1 by a long shot there are certain philosophies that develop from this. The lack of competition is always a scary thing...

A serious question in the recent past with social or online marketing is where is the ROI [Return on Investment]? Another question might be, "What is ROI in marketing? Does online marketing even have an...

When working with a new customer on their website sometimes they ask why their traffic isn't all that great. My reply is, "Are you social linking?" So what is a social linking? Social links are...