Marketing ED

Squarespace, launched in 2004, is a paid website builder with which anyone–from someone opening an online business to someone who simply wants to display his art portfolio online–can start a website quite easily. You may...

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Email marketing has been, by far, the best tool around for connecting with existing and potential customers. It’s also a tool that goes unused, or used incorrectly by so many businesses. When you send email...

SEO is a very complex area and many companies often squander a lot of money with companies who promise a number 1 spot on Google or Bing, but who fail to deliver on that promise....

In today’s blitz of modern media, it’s now more important than ever to track your marketing dollars. No matter what your profession is, you can benefit from an advanced statistical analysis of your marketing. Whether...

I recently discovered a fantastic parody of a local-attorney-at-law commercial starring Scott Baio. Through tears of laughter, I realized that this satire was so successful because its formulaic presentation was identical to every “So and...