How to Find Your Target Audience

How to Find Your Target Audience

Now that you know which type of business you want to open, chances are you’ve started putting together a website that will reflect your products and services in a positive light. However, it’s also important to ensure that your marketing efforts are effective. One of the best ways to do this is to find the demographic that you should appeal to. There are a few ways to do this, and once you find the people who are more likely to patronize your business, you can create engaging and lucrative marketing campaigns.
One of the best ways to find your target audience is through social media. Once you set up a Facebook, Twitter or Instagram page, look at the people who “like” your page or comment on your products and services. This will let you know how to customize your marketing efforts. For instance, if you sell shoes and accessories, look at the profiles of the people who visit your pages often. How old are these potential customers? Can you tell what these social media followers do for a living? What type of language do they use when describing your products? All of these factors will help you put together marketing efforts that will attract the right people.
It’s also helpful to think about the people you want to appeal to, and build your marketing efforts based on this. For instance, if you have a t-shirt company and you want to appeal to college-aged customers who don’t have a whole lot of money to spend on clothing, include these messages in your marketing efforts. It may also be a good idea to ask people in this age group to model your products. People are often more likely to buy something that can actually see “themselves in.”
Also, consider the actual location of your business. Are you in a suburban area where there are a lot of families? Is your business located downtown? Are most of the people who visit your store young, middle-aged or retired? This will help you to narrow down your focus and appeal to the group of people who are more likely to make your business thrive.
Once you find your target audience, you can also start pricing your products and services accordingly. If you’re selling specialty furniture and home goods, and your business is in an area where most people are middle-class, make sure your price points reflect this. You want customers to know that you’re selling quality products, but you also don’t want your items to be overly expensive.
Finding your demographic may take a little time, and you’ll likely have to make some changes in your marketing efforts along the way. As your business grows, feel free to reach out to potential and established customers and ask them what they’d like to see from your business. Not only is this a great way to show off your customer service skills, but it allows you to find out exactly what customers are looking for. Pay attention to the type of customers that interact with you the most, so that you can continue appealing to the individuals who utilize your products and services the most.
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