How to Market Yourself During the Holidays

How to Market Yourself During the Holidays

As a small business owner, you know that the holidays can be challenging. Many people trust “big brands” for their holiday shopping, which is why you have to get creative when it comes to marketing your business. Making your business appealing to consumers and offering something worth their while can bring about substantial success for your company this holiday season. Here are a few practical tips to help you get started.

Create a Holiday Logo

Add a holiday accent to your current business logo. This is visually appealing, and sends the message to your customers that you enjoy the festivity and cheer of the holiday season. Adding snowflakes, stars, a Santa hat, or a different color scheme to your logo also gets the attention of your consumers, and could make others notice your business for the first time. This will help to get more people in the door. Then, you can wow customers with the products and services you have to offer.

Extend Your Hours

The holidays can be stressful for some, since people feel they are pressed for time. If you open your doors a little longer during the holiday season, you’ll be more attractive to consumers. Of course, if you have a website, promote it more during the holidays, so customers will know that they can shop online 24/7 even after your physical store closes. Be sure to post your extended hours on your website, on the door of your actual business, and on all your social media pages to keep customers interested in what you have to offer.

Offer Holiday Sales and Rebates

Of course, one of the best ways to market your small business during the holidays is to offer a sale. Consumers are constantly looking for deals while Christmas shopping, so the better the deal, the better business will be. Think of deals that will allow you to move a considerable amount of product out of the store while making the discount appealing to the consumer. For instance, if you own a clothing store, offering half off a clothing item when a consumer buys an item at full price. Or, throw in a free accessory when a customer spends a certain amount at your store. If you’re in the technology or furniture business, rebates could be attractive as well. This gives customers the opportunity to get some money back on their purchases after the holiday season, and could turn some holiday consumers into loyal shoppers.

Converse with Customers

Remember that interacting with your customers is another great way to improve your marketing and self-promotion during the holidays. For instance, ask your social media followers to share their holiday wishes with you. Choose the ones that are most inspiring and send a free gift to the customer, with a coupon for future shopping. The more you communicate with consumers, the more trustworthy your company is in their eyes, and you’re likely to get their business throughout the year, not just on the holidays.

Keep these marketing tactics in mind during the holiday season, and you’re likely to see an increase in sales, as well as a larger customer base. Happy holidays!


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