Have you ever been browsing a website and seen a testimonial pop-up and wondered, “Are these fake?!” I know I have. Unfortunately fake written testimonials are everywhere, mostly because of how easy they are to create—all you have to do is make up a story featuring the added extra awesomeness of a product, add a fake name at the bottom, and you’re off and ready to go—but with video testimonials it’s a different story. People love to watch videos, and if you’re a business owner you need to love them too. And that’s the topic of this month’s BrandAidvice–how to create, appreciate and implement a successful video testimonial.