The 5 Things You Should Not do in Online Marketing

The 5 Things You Should Not do in Online Marketing

With online marketing there are plenty of opportunities to reach new customers and gain a following. There are many businesses that are made possible by the Internet. With all this power to reach audiences, there are a new set of unwritten internet marketing rules that set the standard for what the business should look like. In fact, there are 5 things that you should never do in online marketing. These are taboo and will lead to the loss of customers and potential leads. Here are some of the best tips available:

1. Do not spam or overuse your email list

When people give you their email address, they are giving you access to their personal lives. One of the worst things that a company can do is overuse this privilege. It’s important not to saturate your email list with trivial matters. If you choose to send an email, make sure that it is important.

2. Do not oversell your product

Too often people will oversell what their product actually does. This is not only dishonest, but shortsighted. Creating a product that doesn’t deliver is only going to tick off customers in the long run. When marketing a product, it’s best to be honest about both its strengths and weaknesses.

3. Do not sell your customers information

This is a place where online marketers often drop the ball. Companies who are willing to sell information look unprofessional and desperate. This is a terrible thing to let a customer base find out. It very quickly erodes the credibility of the company, along with scorning many loyal customers. Selling personal information is a bad practice, and one that should be avoided at all costs.

4. There are borders with customer engagement

If your product is something that a customer will only buy once, it doesn’t make sense to often re-engage that customer. That doesn’t mean that you cannot shoot for repeat business. But engaging the customer should be done on the introduction of a new and exciting product. You don’t want to repeatedly contact the customer if you can’t provide something that is both new and exciting. The best way to look at it is this: talking to your customers is a privilege.

5. Don’t ignore consumer trends and complaints

If your customers are repeatedly telling you something, it is in your best interest to listen. Too often marketers overlook the biggest trends that their customers are presenting to them. Trends will emerge if you offer a forum for communication with your base. This does not have to be an Internet forum, just a place where communication with you can exist freely. Business ultimately boil down to people, and it’s important to address the needs and concerns of your customers.

Overall, your marketing will benefit by adapting these simple rules. There is so much garbage and spam out there that it is not surprising that people have their guard up. One of the best things you can do as a business is keep your trust. By following these simple principles you will help to ensure that your online marketing has integrity. This goes a long way in building your customer base.

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