How to Gain Attention for Your Blog

How to Gain Attention for Your Blog

Generating buzz for your blog can be a difficult task given how much noise is out there. To make your blog stand out, there are many things that you can do. Generating buzz that drives traffic is not easy, but it is doable given the right vision. If your blog is your business, then every potential visitor is a customer. This is both good and bad news. The good news is that your new content will be noticed by both repeat and prospective customers. This provides the opportunity to engage prospective clientele. For example, if there is a news story that comes out and is pertaining to your industry, then people will come to you as an authority.

There are 3 important concepts to keep in mind when generating buzz.

1. Offer content that provides insight into current events

This is a strategy that is very applicable in some businesses. It allows people who are interested in a given news story to use your blog as an authority source. Depending on your relationship with your audience, you may want to stay away from content that is too controversial. Though this has to be evaluated on a case-by-case basis. One of the bigger advantages to offering content in current events is that you never run out of things to say. The only downside is that this kind of content is not applicable to every business. You have to fit your approach to the customers you are trying to reach.

2. Gain attention for the insights that your content provides

This is another popular approach. Though engaging in this method of marketing may cause you to take sides on some issues. For example, a business that provides information to new mothers may have to take a stance on (unfortunately) controversial issues like vaccinations. Taking sides on these issues will gain you great favor among a certain core audience. This will help you gain a following as well. Again, this depends on who you are trying to reach and what type of message you are getting across. But it is important to note that almost any content will have political implications in some way- even content that is meant to be completely neutral. Pay attention to the message that you get across.

3. Attempting to go viral often fails

Companies often strive for content that goes viral. This may sound good in theory, but rarely does it yield the desired results. The introduction of viral content into the mainstream has allowed for plenty of blogs to try their hand with attention seeking content. Paradoxically, things that are designed to go viral often flop. This leaves resources tied up, as well as money and time wasted. Instead of attempting to generate viral content, look for what your customers are demanding. This requires an understanding of customer demographics, as well as a propensity to take feedback. Overall, it’s best to avoid the viral “trap”. As long as your content generation is solid, you will get the attention that you deserve.

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