YouTube for Beginners


Video Content

In this YouTube for beginners article we will touch on a few overview items. First, you need to know what exactly you’re going to put into your videos. What do your followers or audience expect? Stay on topic. Brainstorming some ideas prior to shooting is recommended if you can. However, if you get inspired or don’t have time whip out your cell phone and start recording before you forget.

HootSuite: Social Media Management for Business


This is where you capture your computer screen. Screencasts can be used to create different types of content. Here’s the software you need:

  • ScreenFlow for Mac users
  • Quicktime for Mac will do screencasts as well for free
  • Camtasia Studio for PC users
  • Jing Project – a free lite version of Camtasia

Video Interviews

Video interviews are also an easy way to create video content. Here are some tools you can use to conduct the interviews:

  • Skype
  • Oovoo
  • Tinychat

All you’ll need to do is record these sessions through your ScreenFlow or Camtasia software to capture your screen and create a video interview.

Video Recording

The ideal length of the video varies:

  • For short tip videos: 60-90 seconds is about right
  • For video shows: 10-15 minutes
  • Here are some important tips to make great videos:
  • Make the first 3-5 seconds really count.
  • Make sure you’re high-energy and make strong eye contact with the camera.
  • Have strong calls to action in the video.
  • Work with an outline that has bullets instead of reading your text.

Video Equipment and Editing

Important Tips
Some useful tips about the video equipment you need to create great videos:

  • Microphone. Your audience will forgive you bad visuals, but you’ve got to have good audio. I’ve turned off many a video with bad audio or even audio that is so low that I can’t turn my speakers up loud enough to even hear. So use a microphone whenever you can. I use a $150 special made by Rode that can plug into your iPhone or Canon Powershot. For down and dirty low tech I’ve used my iPhone headphones with the mic and clipped it on my shirt like a lapel mic. It’s with me wherever I go so it’s convenient.
  • High definition. Most cameras shoot in high definition. Sephora sells makeup for high definition cameras. This is a whole new industry.
  • Lighting. Have the natural light source shining onto your face. Lighting is crucial.

Camera equipment

Some camera equipment:

  • The Flip camera
  • Nikon/Canon DSLRs [You will need some lenses for this and gets pricy.]
  • Canon PowerShot
  • Smartphone (our favorite)

Video editing software

Here are the links to the video editing software:

  • iMovie for Mac users
  • Windows Movie Maker for PC users
  • Sony Vegas [I personally can vouch for this software. Very good.]
  • Adobe Premier [More advanced users]
  • The FREE option is to edit your videos in YouTube! That’s right cloud based editing…sweet!

Video Distribution

Get a YouTube channel.
A YouTube channel gives you additional SEO benefits because it’s owned by Google. And you can customize your YouTube channel by giving it a branded skin.
Connect your YouTube account to your Facebook and Twitter accounts.

Publish your videos on Facebook.

Once you have your YouTube account connected to your Facebook account, you can come in and hit the “Like” button on your video. It will be published on your Facebook Profile wall with the little video player.
To get videos onto your Facebook business page you need to copy the URL of your video and paste it onto your wall, or you can try out some of the Facebook apps.

  • Involver
  • YouTube Channels

Re-Post your video content

The best way to hit all of the social media outlets is to use Hootsuite and recycle old content on a monthly basis to help maximize all the hard work of creating your videos.

And if you want to publish your video on another website, use the embed code for your video to publish it there.

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