Tracking Traffic With Google Analytics

Google Analytics refer to statistics displayed on websites and pages regarding visitors to a page or site, and can be critical to measuring performance in marketing campaigns. Tracking traffic with Google Analytics, you can identify the bounce rate, page views, average time spent by a visitor or visitors on a website or particular page and the percentage of new visits. Usually, the statistics should help you device strategies to boost performance in marketing campaigns. The issue of tracking online marketing campaigns and investment touches on various aspects of the analytics.

Tracking Traffic With Google Analytics

Thanks to technology, Google Analytics can help one track direct visits from the internet to his/her page or website, referrals, email marketing and PPC [Pay Per Click] and banner advertising. The first step to using Google Analytics is understanding how and then setting up Google Analytics. One can set Google Analytics and use it for free by creating a free account with Google.

Tracking Traffic Google Analytics

Advanced Google Analytics

Many can use basic settings for Google Analytics, but let us focus on the advanced Google Analytics settings. The “campaign” settings allow you to track how your campaigns are performing. The first one is the performance of PPC ads and by linking the Google AdWords and the Analytics account; one can see details about the performance of the campaign.

For each keyword, it is possible to see the page visits, and, in order to improve on Return on Investment in an online marketing investment, you should note the words that have better performance and use them for future campaigns.

Analytics for Tracking & Monitoring

The analytics present a critical way for tracking/monitoring online marketing investment and improving on it, because you can check the number of visitors coming into your site and page, the total pages or visits, average time spent on site and %of new visits, as a result of a certain keyword use in the campaign. For future promotions, you can select the keywords that offer the highest number of visitors and most time spent on the site. With the Destination URLs, it is possible to check the landing page, which is the page from where the visitor begun their exploration of your site. You can note the aspects making these pages work for users and apply the same aspects on the rest of the pages.

Tracking data is also available on the positions of your keywords, which can help improve on ROI for online marketing investment. You can note the best positions and use them in the future to improve on ROI. You can also monitor the pages that people mostly visit when they arrive at your site, known as the top landing pages. This will help you optimize on the website to improve on the ROl for online marketing.

Google Analytics allows tracking to check the number of times a visitor will come to your sites, and hence, can also help monitor returning customers. Visitor tracking also allows you to identify where visitors are browsing from. It is possible to monitor visitors per each day, week and month. The traffic sources tabs allow you to monitor the percentage of referring sites, search engines and direct traffic.

To learn more about Google analytics click here to setup your account! Google Analytics

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