Frequency In Marketing – How Often Is Often Enough

Marketing is the art of selling. The idea is to bring awareness of a product or services to a target market. In order for this process to be successful, one must have a strategic marketing plan. There are no shortcuts when it comes to building brand awareness. The task in hand is making your customer aware of what you have to offer. The content has to be memorable and in return have a strong frequency and reach. In addition, marketing is a process of building and maintain relationships with customers and the target audience. So when it comes to frequency in marketing – how often is often enough?

Companies are constantly promoting and targeting their market. Consistency is important when you are trying to market to your audience. A consumer is bombarded with similar products or services. Therefore, it is imperative to continually promote your company. Informing consumers regarding brand differentiation is important to making companies stand out. A strategic marketing plan will consist of proper research in order to reach your audience. The reach is very import to marketers. It is ideal to promote your company to as many people as possible. It is important to be educated on growing trends and technological advances.

Social media is a great way to implement direct marketing

With the click of the mouse tons of people can receive you message .Don’t limit yourself to just Facebook. There are tons of sites with potential consumers waiting. Do make sure you are knowledgeable on different directories, forums, blogs, online bookmarking and social networking sites. The use of social; media can do wonder to your marketing strategy. In addition to reaching large amounts of people, you have the ability to do quick feedback and analysis. In a matter of seconds your audience will give you valuable feedback needed to help with you marketing.

The use of social media can do wonders for a marketer. Today’s society is driven by technology. More and more people are using social media as one of their main means of communication. Marketing online is one of the fastest and effective ways to reach your target audience. Successful marketing communication plan should have consistency. The content should be interesting and not spam like. With a strong communication plan in pace, success will be inevitable.

9 Comments
  • Peter

    My question is, how far on the horizon is the next revolutionizing CPU architecture? I follow technology news as often as I can, and it’s incredible how much research is being done. Yet it seems sometimes difficult to sift through the hundreds of press releases & scientific articles to figure out when/if any of this will be available to the public.

    Intel/AMD have an oligopoly over the CPU market, and have produced a very nice steady increase in computing power over the course of the past decade; to the average consumer a quad core + is more than enough. Yet I’m aroused at the very thought of the advanced forms of CPU tech I listed in my question, and more; mainly because I’m a CG artist. One thing I find myself constantly frustrated & stifled by is the hardware limits regarding production-level rendering; and even the view-port rendering many times. I understand part of this may be due to the software as well.

    So the thought of 1000 cores running at 1thz — or a quantum CPU that can circumvent all the necessary algorithms in an few moments — keeps me daydreaming. And it also opens the door to real-time production rendering, biased or unbiased.

    When do you think this sort of architecture will meet with the market?? I’ve heard some say quantum computing by 2020…. I know that’s only 8 years, but even so I’m so eager to utilize these tools for artistic purposes. As well as so many other potential applications (realistic virtual realities, simulated realities, etc).

    August 28, 2013 Reply
  • Kaylla

    hi
    i have a project on this topic and i couldn’t find enough information about it
    your answer will be appreciated

    August 29, 2013 Reply
  • mavis24

    I want to download a free virus protection on my new computer. Anyone have one that I can find online that wont mess up my computer? please and thank you 🙂

    August 29, 2013 Reply
  • joevsyou

    I am willing (very willing) to give up distance for more accuracy. At present, my handicap is 15.0 and I play 2-3 rounds a week. On days I don’t play a round I usually hit the driving range. My drives, when they stay in the fairway, go 245-260 yds. I live in Arizona and play mostly desert courses which punishes you badly if you don’t stay on the green stuff. I (more than I want) miss the fairway and the short green grass–maybe 2 or 3 times a round, and OB or in the desert once a round. My ‘misses’ are big pulls and pushes, no consistency. My 3 wood does pretty much the same. Using a 3 iron isn’t the answer as it doesn’t give the distance I need to hit greens in regulation.

    Question is–could a higher lofted similar driver be the best answer? If so, what would you recommend. Thanks.

    PS…yes, I have taken lessons recently. My instructor tells me I have a good pre-shot, set up and alingnment is OK and If I keep the right tempo I’ll do fine. Well, I don’t. Again, th

    August 30, 2013 Reply
  • kerrin marz

    Ive had my indonesian tiger datnoid for a couple months , hes been living on feeder shrimp ever since I got him from the pet shop , what other types of foods can my tiger eat besides feeders? Anytype of suitable food source that dosent require me going to the pet shop every three days asking for six bucks of feeders will be a big help

    August 30, 2013 Reply
  • EzioAuditore1459

    I mean, floods everywhere, earthquakes everywhere, diseases everywhere, tornados everywhere. What do you think? Inflation, foreclosures, unemployment. Is is just me or is it just the USA? do you think a new leader will help at all or make things worse or better? Are you preparing for bad? Would you say that this world is in a state of chaos worse now than ever or the same as ever?

    August 30, 2013 Reply
  • Scott Bull

    umm i sort of got addicted to using shampoo because its much easier to wash the grease and oil out LOL, im just wondering is it okay to use shampoo everytime i shower? i shower every two days, sometimes everyday (im not a teen yet im almost though) and i use herbal essences.. sometimes garnier idk i just bought herbal essences dangerously straight
    i forgot to say i use 2 in 1 shampoo AND conditioner 😛

    August 30, 2013 Reply
  • Ray D

    Hello! I am attempting to calculate my customers consumer behaviour based off of monthly purchases over the last 4 years. By doing this, I would like to have some idea of how much product they will be buying in the next year. Finding the average for this is not accurate so I need to use the recency and frequency. Using excel, Im sure you can calculate this, I just do not know how!!!! Here is an example of my DATA:

    Item #112233

    January ’06 2

    January ’07 15

    January 08′ 17

    January ’09 30

    January 10 ?????

    August 30, 2013 Reply
  • Keaton

    Ok so my teeth are really quite yellow, theyve been yellow pretty much since I was 10, im 16 now and it’s really effecting my confidence trying to make friends. I got bullied a bit at school because of it, i dont really get it anymore but I know people think it.
    I’ve tried Baking soda and it hasn’t really made any difference, it’s got rid of a few stains but my overall teeth colour is still yellow. It’s quite patchy, in a few areas it’s still white, but in others it’s really yellow, in between my teeth theres even some brown areas 🙁
    I’m thinking about teeth whitening pens? anyone ever used these? do they work? or do i need to see my dentist about it? it’s just i always go to the dentist with my mum, and im too embarrassed to ask the dentist infront of her. ANY SUGGESTIONS????

    September 2, 2013 Reply

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