Top 5 SEO Mistakes

SEO is a very complex area and many companies often squander a lot of money with companies who promise a number 1 spot on Google or Bing, but who fail to deliver on that promise. The main reason for this is that it really is hard to achieve that number one spot that we all strive for. However, with some hard work, dedication and plenty of keyword research it can be done. So, first of all, what are those top 5 SEO mistakes?

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1. Using the same title/meta tag for pages with different content

When Google, Bing and other Search Engines trawl the web looking for pages to rank one of the first things that gets looked at is the title and meta tags. The title tag appears within the header code and shows at the top of the web page for the end user. The title tag needs to tell the search engine what the page is about. Using a title such as “Home” does not provide the information needed to rank your page appropriately. Try to be imaginative and give accurate descriptions for each page.

2. Keyword stuffing

One of the biggest mistakes people make is thinking that they can load their page with keywords to cover everything their business and website do and offer and even some things they don’t do in the hopes that they will still get additional exposure under those keywords.

Sadly this is not the case and in actual fact can work against you. As with the title/ meta tags, your SEO will be greatly helped by choosing a few keywords relevant to each page rather than filling the page with hundreds of them. Do your keyword research and pick the right ones for your pages.

3. Reciprocal Links

A little knowledge can be dangerous and that’s certainly the case when it comes to Search Engine Optimization. Another common mistake is learning that inbound links to your site get you better recognition from Google and Bing etc.

This is true up to a point but the inbound links must be quality links from articles or sites that find your website useful. It is no longer enough to ask one company to link to your site and vice versa as Google places less emphasis on reciprocal links nowadays.

4. Duplicate content

Time and again, websites copy content from other sites and duplicate it on their own websites. This is a sure-fire way to ensure your Google rankings go down and it makes your SEO job much harder if this happens. Try to put fresh, original content onto your site and don’t copy and paste from others.

5. Flash websites

Flash is a great media tool but is not well suited to Search Engine Optimization. Its perfectly acceptable to incorporate some flash into a site but if your whole website is produced in this format it is very difficult for Google and Bing to index your site and provide an accurate ranking. Where possible stay away from an all Flash website or your SEO results will be poor.

There are many other aspects to SEO that we have not touched on here but this should give you a good foundation for getting Google and Bing to rank your website accurately.

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28 Comments
  • TommyKay

    I have a website but it has slipped down the rankings. Any suggestions? I want to do it without paying out to a 3rd party.

    http://www.passwithcbs.co.uk

    August 5, 2013 Reply
  • brincks26

    well,i’m kinda desperate to raise the google pagerank of my web http://www.yidexi.com in a way.anybody know of the way that pagerank works?and how often does it update?if there’s any other shortcuts to get high pageranks besides linking to webs with high ranks?

    August 5, 2013 Reply
  • Roflcopter

    Hi, I have just created a website http://www.dramaforkids.org.uk but i can’t seem to get it listed on google – help! I have added keywords, submitted the website to google but still its not listed! Has anyone any advice for me? Thanks 🙂

    August 8, 2013 Reply
  • Kristian

    Please give full details on Free Seo Training in Chennai. I want to join this course.

    August 8, 2013 Reply
  • Agent 47

    i heard you can build a website and provide a sevice or something that people use and put ads on the site, and you get paid when the ads are clicked on. how would i build a site? and how get the ads to put on it? anyone done this before? is it worth my time?

    August 8, 2013 Reply
  • Marshal

    Is it better to use WordPress for HTML/CSS for a simple website? Say a 10 page site for a business. I know a lot people like WordPress because its simple but I prefer HTML sites. I guess I am asking which is cheaper when having one made and does one or the other lack certain things? I get that I can just install a plugin in WordPress but I sort of like just going in and doing things by hand in html.

    August 9, 2013 Reply
  • jordenkotor

    I been working hard. My web site URL is http://www.socceryoutube.com. I have worked a lot and made too many changes to it, but still getting less than 50 unique hits per day. How can I get more visitors what am I missing?
    is there any way to increase traffic FREE, any ideas.

    August 15, 2013 Reply
  • Rkmc

    I really like using google, but every time I shut down, even though I change the default, and even remove the option of Yahoo!, I still end up getting yahoo search defaulted the next time I go onto google chrome. Please help?

    August 16, 2013 Reply
  • PoohBearPenguin

    How does a minor make a Google adsense legally? Does Google adsense take tax out of your check or do they take it out of the payee’s bank account?

    August 17, 2013 Reply
  • Xavier Hawthorne

    I read that the people at Google can use a part of their working time not for their normal work but to be creative and to invent new ideas during that time. How does the leadership of Google then gets to know this ideas?
    Do the people put these ideas into the intranet, where it can be judged by the colleagues. Or is their a committee of some people, which collects the ideas and evaluates them. Or is it quite different?

    August 19, 2013 Reply
  • Hannah

    I have change my default google search in chrome to serbian google by accident, can any body help.

    If you can give me step by step help please
    Thank you.

    August 22, 2013 Reply
  • Cliffy N

    I use google most, my dad said that google is better; but I can’t seem to figure out what the difference is!

    August 23, 2013 Reply
  • ademuth93

    How can I cancel my google adsense account and start all over again. My account is still inactivate?

    August 23, 2013 Reply
  • Jeff

    Google was one of the Firefox supporters in the war against Microsoft Internet Explorer.
    What do you think will happen now to Firefox?

    August 23, 2013 Reply
  • Mackenzie P

    So Google is now telling China that it will abide by the censorship laws? Has it given up on its recent stand against censoring its content?

    August 24, 2013 Reply
  • Joey 01

    I want to play the google doodle that was on yesterday as in the google guitar, but I can’t find it anywhere so can someone post a link for me to play it? Or if there isn’t one can someone post a link for something similar? Thanks 🙂

    August 29, 2013 Reply
  • vanvark83

    Google Chrome browser
    I reset the settings but that doesn’t help.
    When I updated AVG suddenly everything changed.
    I want my old google back but changing settings doesn’t do it.

    August 30, 2013 Reply
  • Eric

    Google has started displaying a location under the search bar to the left. There’s an option to change the location, or to let Google auto-detect, but I don’t want a location displayed at all. How do I stop Google from showing what it thinks is my location under the search bar on the left?

    August 31, 2013 Reply
  • altair

    I was just wondering how can Google get profits by providing us a free researching system. We pay nothing and the google allows us to search free. How does it work??
    Thank you

    September 1, 2013 Reply
  • ConfusionnaJob

    also, does google has servers in which we can pay to host our site? what about Google earth?

    September 1, 2013 Reply
  • Noe R

    Hello,
    I want to know if somebody scrapped my website content. Then will google identify who copied from whom ? and do google consider my website has duplicate content ? will my site penalized ?

    September 1, 2013 Reply
  • Matthew David

    Recently i added my blog with google analytics, after that my revenue has reduced drastically very low. I do not know the reason. I would like to the differences between the two.

    September 2, 2013 Reply
  • ouch

    Just tell how Google got enough money to buy youtube and how the two owner became billionaires?

    September 2, 2013 Reply
  • Stevalicious

    I am abroad and far away from my home country but the ads that I get on Google or Facebook are in my language. How do Google or other websites know where I am from and what language I speak? I have even registered my Facebook account with my new location in a different country!

    September 2, 2013 Reply
  • everydayGuitarist

    Since the creation of google in 1997, how many searches have been done? Any guess?

    September 2, 2013 Reply

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