Top Five Social Networking Sites Utilized by Marketing Strategists

Top five social networking sites utilized by marketing strategists included Facebook, Linkedin, Twitter, Youtube and blogs. Of these, Facebook was reported to be the most useful. Most other social networking sites could not hold a candle to these five sites. The leading five have also stayed largely the same going back to 2011.

A couple new classifications were included this time around, which includes Google+, some sites devoted to swapping pictures (including Flickr, Pinterest, as well as Instagram), and so called daily deal websites (including LivingSocial and Groupon). The study has formally taken off Myspace from its roster.

New alterations since 2011: The site Google+ (brought in at the end of 2011) has been reported to be utilized by 4 in 10 social marketing experts. It is surprising that this young new arrival site has gained ground this quickly. Conversely, socially geared bookmark websites dropped precipitously. They have gone from 26% in 2011, dropping down to just 16% at the end of 2012. Forum use has also declined from 24% in late 2011 to 19% at the end of 2012. Some geographic locators have also declined, including Foursquare which went from 17% to 14% between 2011 and 2012.

Linkedin was popular with small business owners (79%) and the self-employed (79%)

Linkedin was popular with small business owners (79%) and the self-employed (79%). However, large business organizations more typically went with Youtube (73%) and were reported to be less likely users of blog sites (55% or lower).

On closer inspection, the social networking sites used by marketers can give insight into how successful their practices may be.

What do you think? Would you agree with these numbers? We would love to hear what people in the real world are using daily.

22 Comments
  • Roflcopter

    I have connected through LinkedIn and asked if they are hiring, they have all responded “not at this moment”. I want to follow up but dont want follow up too soon and then alienate them.

    July 23, 2013 Reply
  • xLittle21Yaox

    I’ve heard LinkedIn is a great place to network with other IT Professionals and possibly find a job. But many of my co-workers are in my LinkedIn network. How can I use it to find a job without them knowing what I am doing?

    July 24, 2013 Reply
  • shahrukh

    My linkedIn shows my area/the city I live in as well as my county. Can I make it only show my country, not my city?

    July 24, 2013 Reply
  • Larry R

    I used my Outlook address book to send a connection invite to LinkedIn.

    Problem is….after I connected with those that chose to connect/sign-up….the rest of them continue to get repeated “invites” over and over again every few days.

    A friend showed me the invite…and apparently there is no “opt-out” for these people.

    Is there a way I can stop these people from getting continued invites after the fact?

    Thanks!

    July 27, 2013 Reply
  • airdogspace2

    Hey guys I have been job searching for a little while now and I have just started playing with linkedin.com. It seems like if used correctly it could be a useful tool so i’m just looking for some tips.

    I have a small network going, im a recent graduate so my web isn’t to impressive. Can I send cold messages to the companies I am interested in asking more information and possible job opportunities? What is the best way to use the site?

    Thanks!

    July 27, 2013 Reply
  • Jermaine J

    Is that site ‘Linkedin’ a site like social networking, Twitter/FB to make friends or what? I need some more contacts in different industries to get exclusive deals, etc. I don’t have many friends is that what this site is used for? You just contact people randomly and ask to be a contact or what? ty.

    July 29, 2013 Reply
  • Nick

    I applied to a Craigslist job post yesterday, and then found the same job on LinkedIn. I wanted to apply through LinkedIn so that the Hiring Manager could see my profile immediately, but I’m afraid that it might be a turn off.

    July 30, 2013 Reply
  • Erin

    Someone at a company I’m interested in working for viewed my profile, he’s also an alumnus from my same university. I want to begin communication from this person but I don’t know how without upgrading my account for $20/month. Adding him as a connection doesn’t seem appropriate at this moment in time and upgrading my account doesn’t seem worth it right now either as LinkedIn hasn’t shown to me it’s worth it, yet.

    Advice?

    August 6, 2013 Reply
  • Disrae

    I am trying to encourage employees to like and share company updates on LinkedIn and have had the idea that if there is a RSS feed on our intranet system they can see these. Can you do this? I have a feed from Twitter.
    Thanks for your answers- You can link company updates only personal updates to twitter.

    August 7, 2013 Reply
  • D3ZZY

    I am new to LinkedIn. I see that when there is a second connection the first big window is to write I think to the target and the other one below in the smaller window is to write to the contact. What would an example be of what you would write and how does the process work? Thank you!

    August 13, 2013 Reply
  • Jason

    I joined linkedin primarily for job search.But even after 4 months haven’t been able to use it to my benefit.Kindly give me links to articles which explains how to use linkedin for free.

    August 14, 2013 Reply
  • Cole

    How to receive message notification from Linkedin?

    When I get a message from a Linkedin member how do I receive a e-mail notification as well? Any ideas, Thanks.

    August 14, 2013 Reply
  • Jeffery Carlson

    I would prefer that connections in linkedIn (a social network) are NOT viewable UNLESS they join my network. I don’t want to inadvertently give out information of friends, colleagues and associates to anonymous persons.

    August 18, 2013 Reply
  • Jeanelle

    Why are Linkedin friends offering so many recommendations about skills they don’t know about?

    Is the expectation that if you offer a recommendation about my skills, that I am supposed to reciprocate?

    August 19, 2013 Reply
  • dubmecrazy3

    I have heard some information about LinkedIn. Is it useful when searching for a job? Do employers look at LinkedIn for potential candidates or when screening an applicant? Would it be beneficial for me to join? How do you go about networking yourself with others on the site if you do not know too many people?

    August 24, 2013 Reply
  • Terrence

    When I click on one of my Linkedin conections, it results to be a 3rd degree connection. However, I see his updates and can completely access his profile. Nevertheless, the “Connect” button is visible. What does it mean?

    August 25, 2013 Reply
  • Lia-lu-li

    On a LinkedIn profile, what is the best spot to put a list of Continuing Education classes related to the healthcare industry? If I were to put it in the “Education” category, it seems to break up my more important highlights of having degrees. I don’t want 4 CEUs to break up my diplomas. Other ideas might be in specialties, but it’s not really a specialty, I just took a single class. Any ideas?

    August 25, 2013 Reply
  • Milk84

    Are there any reprecusions for falsifying information in your Linkedin profile. Specifically employment dates and duties and so on.

    August 25, 2013 Reply
  • kerrin marz

    Last year I quit my job and started working for myself under my own corporation. I never added the information on Linkedin and I didn’t want it listed there, but somehow today I see that it has been added (although incorrectly). I don’t know of anything that I have mentioned on Linkedin that has alluded to that fact. So how did this happen???? Who would have access to do something like that and how can i find out who did it?

    August 30, 2013 Reply
  • sarah w

    I opened a LinkedIn account because I wanted to find jobs and meet new connections, get to know people and professionals.
    So far all I got is spam in my email inbox. What are your experiences with LinkedIn?

    August 30, 2013 Reply
  • Superman

    There is one senior person at my workplace and I just viewed his profile while I was signed in and now I am worried if he gets the notification that I viewed his profile. It will create bad impression. And he is already stupid judgemental and may tell other people that I am curious and inquisitive etc. And he is already not liking me. So I closed (deleted) my linkedin account. But one mistake I made is deleting it without editing it and removing photo. Now unlike facebook, you can’t reactivate your account in linkedin. Though I deleted the account, it is still showing in google search.

    August 30, 2013 Reply
  • Scott Bull

    I am the Human Resources Assistant at my company. We have over 650 employees. There are several times where I need to send out emails to the entire agency. What is the general consensus on adding a link to my LinkedIn profile in my email signature?

    September 1, 2013 Reply

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