Commercial Advertising: You’re Doing It Wrong!

I recently discovered a fantastic parody of a local-attorney-at-law commercial starring Scott Baio. Through tears of laughter, I realized that this satire was so successful because its formulaic presentation was identical to every “So and So and Someone, Attorneys at Law” commercial I’ve ever seen. I validated my theory through hours of Youtube and Google searches, to have a basis for a thorough comparative analysis of any attorney advertisement I could think of to apply to what I affectionately call the “Bob Loblaw Model”. This spot-on parody is effective because it follows the legions of law firm ads responsible for creating the mold that has become the punchline.

IF YOUR AD FITS THIS MOLD, DESTROY IT AND START OVER…

I observed several local commercials for law firms and what I found may shock you… Or not; if you too own a TV and have ignored one of these ads. The results of my study suggest that either all of these firms employed the same advertising company which offers a single template for each industry, or these individuals are all very like
minded and feel this patented formula is the only way to effectively represent their message. Consequently, these firms are all nearly impossible to differentiate from each other. (Even after looking up the different TV ads for the attorneys, I still couldn’t tell you which commercial is for which attorney) If what you offer is better than that of your competitors, you need to represent yourself accordingly, in a way that reflects and amplifies how and why you’re better than the next guy. So do yourself a favor, if you see your competition putting out ads that all seem similar, resist the temptation to follow suit. To follow trends set by others from which you want to distinguish yourself, negates your efforts to mark your brand as the better choice.

DARE TO DIVERGE FROM THE STATUS QUO…

Don’t be afraid to be completely different from everyone else in the way you express your your message. Think of what it is exactly that sets you apart from the rest, or what your prospective client can only get from you, and be creative with how you express your rare commodity to your audience.

This week I challenge you to…

Take a look at your ad campaign as is. Is it similar to any others you can think of? If someone were to satirize your ads, what would they say about it? Can you think of more creative ways to make an advertisement for a law firm, or your own brand? Let me know in the comments section!

33 Comments
  • Jamal

    Like, isn’t Scott Baio, like, totally rad?

    Tubular.

    July 1, 2013 Reply
  • Lachlan

    I am trying to find where I can watch the 1981 movie “Senior Trip” starring Scott Baio online, not the National Lampoon Senior Trip. The original Senior Trip with Scott Baio

    July 1, 2013 Reply
  • Hannah

    I’m a very picky eater but I want to go on a diet. I’m 5’2″ and 125. I would ideally like to get to 115 or so, tone up, and eat healthier. I eat out a LOT though, like 2 meals a day…

    Anyone know simple, easy to cook meals that are healthy? 🙂

    Also any tips on good excercises that focus on legs (calves & thighs), tummy, and buttocks? Thanks. 🙂

    July 1, 2013 Reply
  • Rishabh Bajpai

    The noise is just so annoying when him and Scott Baio are scaveging for food in the middle of the night. Any help would be oh so appreciated…..

    July 1, 2013 Reply
  • Chester

    I want him to go to a Daddy to Be class like Scott Baio did. Where can I find something like that in Phoenix, Arizona?

    July 1, 2013 Reply
  • Marshal

    Scott Baio is loved and respected worldwide while I have not met a single sane adult who likes Wacko anymore.

    Why do you think this is?

    July 1, 2013 Reply
  • nyyankees1123

    I’m 17,soon 18 in a month and a half,still a senior in high school.College seems like a waste to me,you’re not guaranteed a career when you finish,you end up with lots of debt,and I have no motivation/ambition or direction in life,I never really wanted to do anything with myself.I live in California and don’t plan to move states,never.Can I make a living as a garbage man here in California?
    Also,throw in some career suggestions that don’t require college.

    Yet another quick question,why do people go to college when they can just go to quick career training programs like Wyothech,MIT?
    I’m sure you know what I’m talking about,they show the commercials about these fast track careers on tv all the time.

    July 1, 2013 Reply
  • Jason M

    i do cardio, and so much toning on my abs but nothing really helps DEFINE those really. are there any pills?!

    July 1, 2013 Reply
  • Ev dog

    Thanks. Is there a repository of scripts and stuff on line somewhere or is it as easy as going to the library? thanks again

    July 2, 2013 Reply
  • Praveen

    We knew that movie stars have to contact a lot of people, they may have to act sex scenes with other stars while they already got married.

    So, their partners may get jealous when sawing the sex scenes & that is why divorce rate of movie stars is so high?

    July 2, 2013 Reply
  • sakyue1993

    It actually took me severl months to notice. (I don’t care that he does it just makes me feel sad for him.) Do you think he cannot afford anything else? Do you think he feels embarrassed? or maybe he just has several of the same outfits same color. He only works part-time and is looking for another job for income.

    July 4, 2013 Reply
  • Rishi

    For me it’s not even close!

    Scott Baio by a landslide!!

    July 8, 2013 Reply
  • kerrin marz

    Soon after I finish college I plan on moving to the Charlotte NC area and I will have a degree in both video production and graphic design. Does Charlotte have a good job market/industry for my fields?

    July 9, 2013 Reply
  • toysruslover

    I think their will be a Scott Baio is 47 and Married

    July 11, 2013 Reply
  • Mc L

    I was just wondering im related to him(really) I was just wondering about him he doesnt know we are related this summer i did some family tree work and thats how I found out we were related.

    July 11, 2013 Reply
  • Sahil

    I’m dreaming of a Jaleel White Christmas
    Pat Morita, Ralph Machio

    Kramer, George Costanza – and Tony Danza
    Roseanne, Tom Arnold, Scott Baio!

    OR

    M–m Night, Shyamalan Night
    Hailey Joel, dead people

    Your plot formula’s tired and worn,
    Maybe you should direct porn.

    July 12, 2013 Reply
  • altair

    I was at work and overhead Scott Baio singing to his baby on his show on VH1 today. I’ve got the tune in my head but can’t come up with the words and it’s driving me batty!!!

    thanks!

    July 15, 2013 Reply
  • Disrae

    Adopted a GSD and with everything I read, am still surprised hourly by how smart she is and by how much she knows. I’d like to talk to other people about their GSDs and figure there has to be a website specially for GSD owners/breeders/lovers. I understan posting links is frowned upon so post as a broken link if you’re worried.

    July 17, 2013 Reply
  • nmlpc

    Why is it important to brand your product if you have developed a new product and want your local mall to sell it.
    What is the process of branding?

    July 18, 2013 Reply
  • Sir fliesalot

    I don’t know the guy at all. I just don’t think I like him too much. What can I do?

    July 20, 2013 Reply
  • JackReynolds

    It’s from a fake outtake show. Do you have a youtube clip of it? Please?

    July 25, 2013 Reply
  • Shay H

    you know the commericial for scott baio is 46 and pregnant, i just saw the commercial for that and they were getting married, and there was a song that had the word tonight in it. can you tell me what the song was called please? i looked at the screen to late!!! aghhh! thanks 🙂

    July 27, 2013 Reply
  • Taylor G

    besides scott baio

    July 29, 2013 Reply
  • Denali

    Hello,
    I want to know, what is the BEST sewer cleanser you use to clean your sewer pipes?
    I want to be able to clean the pipes of my house really good. Thanks

    Please, tell me the name and brand the product, so I can go to Lowes or Home depot and buy it. THANKS!!!

    August 4, 2013 Reply
  • PolishPokeyPimp

    Funding, marketing, advertising, etc.

    August 4, 2013 Reply
  • wwwavid360gamercom

    I just saw 2 commercials back-to-back advertising junk food. The first was for Toaster Strudel, and the other for Totinos pizza rolls. Why do parents buy all this junk for their kids if it causes obesity and other future health problems? They would never feed their dogs junk food, so why do they do it to their children? Not to mention that this stuff is a lot more expensive than simple healthy foods.

    August 5, 2013 Reply
  • andresumoza

    The series lasted a long time, why did Scott Baio decide to leave the program after two years?

    August 15, 2013 Reply
  • Matthew David

    where can I get adult size footed pajamas with different colored skulls all over, like the ones worn by Rene on Scott Baio’s show?

    August 18, 2013 Reply
  • Peter

    ok, i’ll admit it, it is good to watch. I don’t hate it.

    It just frustrates me that it has such large gaps of time between plays. I would like it 5 times better if it didn’t have these gaps.

    I guess they need the gaps for advertising?

    Do they still have these gaps in the amateur version of the game?

    August 19, 2013 Reply
  • The Beatles

    it seems he was just joking, now people are issuing him Death Threats and the FBI is involved, who does michelle Obama remind you of?

    http://www.nydailynews.com/gossip/2010/01/21/2010-01-21_scott_baio_attacked_with_death_threats_after_posting_unflattering_photo_of_miche.html

    September 2, 2013 Reply
  • shahedC

    I am working out an hour a day six days a week plus 3 days a week I am doing 30 minutes of weights. I am trying to lose 30 pounds (hopefully 40 but not realistically) in 4 months. Is this safe and doable?

    September 2, 2013 Reply
  • liza

    I can’t sign on my other account.

    I’m getting pissed off. I got alot of violations, but ffs they don’t even read things before the delete it and give you a violation.

    I’ve had that account since I was 15. I’m 23 now. I’ve just evolved names.
    If I lose that account, I just lost communication with about 50 people.

    People I’ve met in the Army and from the 4 states I’ve lived in since I was 15.

    September 2, 2013 Reply
  • kevindiking67verizonnet

    I need someone over 40 years old to answer a question for me. It’s for a project and it is greatly appreciated if you answer. I need to know who were the beauty icons of your time (male and female) and why they were considered beautiful (try to be specific). Also, if you can, try to compare today’s beauty ideals and characteristics to back then. My project is on beauty perception and how society’s view on beauty has changed over the years. Thank you!

    September 2, 2013 Reply

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