Testimonials Are Important to Your Future Business
It doesn’t get any better in your business marketing than happy customers who want to sell for you! We all have issues with difficult clients and customers. The good news is we also have great customers who in some cases are bigger fans of our business than we are! This is a good thing. People would much rather hear about our business from others experience since we can be a little biased on our business.
Testimonials Are Powerful!
We all have great customers so why not leverage those relationships to help build our credibility? Testimonials are important to your future business because it gives customers a definitive way to measure your success. This is one reason why LinkedIn is so fantastic! With LinkedIn’s recommendations and endorsements it really helps to secure others concerns about your competence to get the job done.
As a side note, if you aren’t on LinkedIn stop what you are doing right now and create your account.
The only thing that is better than a written testimonial is a video testimonial. This is a great way to increase your Search Engine Optimization as well. Upload a video and do a keyword search on your company after you do and see it hit the first page of Google. Take a look at the one I recently secured from MicroPath Labs in Lakeland, Florida.
All this to say, this should be a priority to your company whether big or small. This technique is free and pays the largest dividends by far. Take a look at your client list and choose the 5 most likely customers and pick up the phone to schedule an appointment. Don’t wait on this, you can’t afford to.