What Is Inbound Marketing and Does It Work?

Some of you may be wondering what is inbound marketing and does it work? Let me attack this one item at a time.

What is inbound marketing?

It is a comprehensive marketing plan that focuses on social media, banner ad placement, podcasts, and any other online media where your audience may be.

The concept is to be in front of those who want you to be in front of them. This may be because they agree with your point of view or your interests align. So, no SPAM [which is good by the way], no phone calls reaching out to them, or anything that “interrupts” their day. In essence, they come to you. At least this is what the guru’s want you to think.

Do people not want to be interrupted? I know I hate being interrupted unless it’s something that I’m really interested in. The hard part about this form of marketing is it is extremely slow and I think it’s just an old concept with a new name. Supposedly, this appeases those who hate to pick up the phone or meet someone on the street.

So does it work?

Sort of. Before I get any hate mail please just hear me out. In most cases those who look to be an overnight success ARE NOT. What I mean is, people don’t see the years, yeah years, that person poured into their inbound marketing.

At the end of the day though, people do business with people not Twitter, Facebook or Emails. Nothing beats picking up the phone and hearing a person’s voice at the other end except face to face encounters. If you are starting from zero with your business marketing and you want to hang your hat on inbound marketing be prepared to experience very slow growth.

Now did I say don’t do it? Absolutely not, I practice it myself. What I am saying is don’t sit in a dark room in front of a glowing screen and expect to watch your profits soar.

In addition to your inbound marketing program you have to be out there joining your local chambers if that is where your clients are. Industry events are also a great place to network. Remember inbound marketing is only a percentage of your overall marketing landscape. The phone is your friend I promise. Introverts finish last and the last thing someone wants to do is get another email or talk to another machine. Human interaction is key!

83 Comments
  • Nathan B

    I own a performance speed shop located near Salem, Oregon. I have a website and a conventional store and would like some ideas on how to market, promote and advertise my business. I’m open to anything and am willing to get aggressive in doing so. If anybody has any tips, tricks, or anything else that is free or fairly low cost please let me know. thanks

    May 24, 2013 Reply
  • Mike

    I want to gain ranking and drive traffic to my site and need to understand what SE look at in determining high and low quality links.

    May 24, 2013 Reply
  • Mark

    I’ve been seeing the buzz around inbound marketing on the web, I need to know how would it work for my business?

    May 24, 2013 Reply
  • Michael

    Is there something in between? Lets say you choose a domain name and stock the website with the niche products you are selling, prior to looking for paid SEO advice is there anything in between?

    Thanks.

    May 24, 2013 Reply
  • Xbox Gamer

    How to advertise free of cost on Internet?

    I want to advertise on Internet I want to send my message or advertisement to the thousands of people in few minutes but there are some websites which ask credit card or money for the advertisement while I don’t have money nor credit card.

    Is there any way or option so I can send my message or advertisement to the thousands or millions of people in few minutes without paying any money?

    May 24, 2013 Reply
  • gail C

    Hello
    i need to know about the benefits of social Media with your view.

    May 24, 2013 Reply
  • Keaton

    What is the best way to get inbound rss feeds without over-trafficking your wire?

    May 24, 2013 Reply
  • Lasagna delivery guy

    The website has been around for maybe less than 10 years.
    I had redesigned the logo recently to change the image and all but still do not have much user/viewers increase.
    The site itself is centered around fans and we post videos or pictures and news to the fans for free or premium membership. We want to gain more premium users at the end but for now we want to make the website more famous… with limited amount of money, how can I do this? Please help!!

    May 24, 2013 Reply
  • Splash Log Level 2 Again

    He told me that he will pay me draw of $1500 a month and point five % . He said that he will take the $1500 back every month for the month that i did not close a loan. ( i am just wondering if that is fair )

    May 24, 2013 Reply
  • Gage

    Suggest some of the tools to keep in track with inbound links. Thanks

    May 24, 2013 Reply
  • Con Orpe

    inbound marketing company or pr agency or seo company that is really successful in Australian market?

    May 24, 2013 Reply
  • Keaton

    They cannot use conventional media like products and services do. Is there any channel or what are the ways through which it can reach its clients?

    How to design a promotional strategy for the ad agency that can be applicable to clients for all sectors?
    Not a sector-specific campaign.

    Thanks

    May 27, 2013 Reply
  • diggn4richez

    I have recently opened an inbound tour agency in India, please let me know how can I improve my marketing of tours package at out of India? How can get more clients from all over world for my tour agency?

    May 28, 2013 Reply
  • Hotshot t

    Firstly I want to thank all you guys for your answers. Not quite sure what you mean by linking to other sites? My site is a driving school so what other sites would I link to. The search optimization thing is a bit of a puzzle to me. Can get my site up on Yahoo search marketing but google is another thing maybe all those things going on in the background, like robots and spiders. If anyone out there can simplyfy it all I would be most grateful.

    June 2, 2013 Reply
  • simply complicated

    I have to write about Inbound, Outbound, Domestic, Independant, Speciailist, Integrated, Mass-Market, Short Haul + Long Haul!

    An example of any of them would be great or a way i can describe them in an article please?

    June 2, 2013 Reply
  • nasty1

    What is the fastest way to Bart from Fremont to Golden Gate Park. Which Bart station should I get off and what Muni to take and the stop? Thank You!
    Which Muni should I take to get back to the Bart to go back to Bart Fremont? Thank You so much!!!

    June 2, 2013 Reply
  • RichT

    I read a statistic that 97% of home based internet business fail within the first few months? Why? Is it lack of education, coaching, experience, marketing capital? Any insights?

    June 3, 2013 Reply
  • Joe T

    I know how affiliate marketing works but I’m a little confused about how to get people to my site. Lets say for example that I want my website to sell golf products (through affiliates). I’ve heard “content is king” but how do I write about golf to put on my site? I think I may be missing the point and any help would be good. Thanks.

    June 3, 2013 Reply
  • Melanie

    How would you suggest getting to the top? with marketing and stuff, etc?

    June 3, 2013 Reply
  • Joe T

    Working on a site and need to work on some link building that is relevant to my site.

    June 3, 2013 Reply
  • Mistry

    Im currently in the process of opening a small 6-bed care home for the elderly. I was wondering what are some ways to market/ advertise my business in order to find clients to fill my beds. Any suggestions?

    June 4, 2013 Reply
  • Paul M

    What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?

    June 5, 2013 Reply
  • toast

    I’ve been doing a massive amount of research on this and wanted to see if anyone had thoughts or ideas that I haven’t come across yet. Marketing information on niche businesses has been harder to find.

    June 5, 2013 Reply
  • sick_mick_101

    ecommerce, website, marketing, traffic
    Online retail website

    June 5, 2013 Reply
  • Matthew

    Hi all members,

    Specifically, how does IEEE or any research jorunal works. What processes are involved? How they do marketing? etc etc what ever you can explain will help me. If anyone could give me workflow model or could help me in making one by sharing his/her valuable ideas then it would be also very helpful for me.

    Thanks in advance.

    Best regards,

    June 5, 2013 Reply
  • whitesoxfan2347

    i need to know at least five differnt factors with a bit of info about them, i need to do a presentation on monday for college and i really need some help.

    June 6, 2013 Reply
  • Mark M

    I have the knowledge to unlock almost any family history, but I don’t know how to attract costumers. I am stupified when it comes to marketing, and willing to give a percentage to someone who may be a marketing expert in this manner. Please help?

    June 6, 2013 Reply
  • Scott W

    I need telemarketing and inbound customer care support for my company. My friend advised me to outsource in the Philippines. which is the best place to outsource

    June 7, 2013 Reply
  • Mistry

    Let’s say I wanna open up juice bar, where about’s can I find a related Business Plan?

    What are the main points one expect to see in a Business Plan ?

    June 10, 2013 Reply
  • musicistabest

    you are suppose to make $8 for every envolpe you stuff and thet pay you for that. is this real

    June 11, 2013 Reply
  • DuckieM10

    Do you need an internet marketer to advertise your business?
    Do you need an internet marketer to advertise all about your restaruant or business? This will allow you to get more customers and clients. I may know a good company. Let me know!

    June 11, 2013 Reply
  • everydayGuitarist

    TV Infomercials consist of TV Production, Media and Airtime, Inbound telemarketing, and Fulfillment. We are interested to know the budgets of marketing professionals for this type of market testing and rollout. Please let us know if you are in business and for how long.

    June 17, 2013 Reply
  • soccermaster1

    Hi All,
    Can you please tell me some free sites url for making inbound links. Please help me in creating inbound links. Thanks in advance!!

    June 18, 2013 Reply
  • MentallyCryppled

    We have the web site ready but need to know how to get people to go to it. It is rosheimbooks@us.

    June 18, 2013 Reply
  • therundown2k3

    I know it will generate probably $3 per month. Not a big revenue. But would it be noticed and acted upon by people from AdMob? I mean I use my app for about 20 mins a day (although there are better apps in the market I prefer mine). And I’m curious about the ads being shown in the app, so I click them. This is not fraud.

    June 18, 2013 Reply
  • Scott Bull

    I am doing a project on what the future marketing world could look like. Do you have any ideas? Any marketing techniques that may continue in the future? Ones that will be obsolete? Or new ones that will be created?

    June 19, 2013 Reply
  • Zack Faria

    I am wondering where to find a trustworthy list of reputable debt-relief/debt-settlement or consolidation programs. I also need to know where to find a comprehensive list of ALL of my debts (not just the ones appearing on the credit report).
    Thanks.

    June 21, 2013 Reply
  • mal_functiongeo

    I am going to introduce non-food products for the Asian market. So, I looking for an effective brand name for my products. Is there any best way to create one.

    June 21, 2013 Reply
  • Marshal

    how to do search engine optimization for a blog ?

    June 21, 2013 Reply
  • liza

    Has there been changes in software, the way things are being done or anything at all?
    Is it stronger than ever, or not? Why?

    Thanks in advance

    June 21, 2013 Reply
  • veemodz

    My family and I are planning to go to Bangkok, Thailand this year end. Could you(preferably a local) tell me some must-see and must-go places in Bangkok. You know, stuff like the famous streets selling insects and stuff like that, stuff that pictures the whole of Bangkok and places to eat which costs less and good, reasonably priced hotels.

    Thanks!

    June 23, 2013 Reply
  • Andre

    I’m a Business Development Manager in an Interactive Media company. What could be the various ways from where I can find more clients for my company. I wanna know how other interactive media companies across the world build their business and search for prospective clients.

    June 23, 2013 Reply
  • Kristian

    If so how long does it take and is it a nightmare for traffic jams, road works etc..
    Thanks for the answer, Hairy Jim. I have been offered a 3 month contract at Doncaster Royal Infirmary so any further advice would be much appreciated.

    June 23, 2013 Reply
  • Andre

    In the economy today how are risk/uncertainties involve in the comparison and selection among alternatives ? If an alternative is chosen, how is capital financing and allocation incorporated?

    June 23, 2013 Reply
  • Sergio

    I currently sell my photography and recently started selling a new product – pixie dust neckalces on etsy (www.market1.etsy.com) and today I started a blog. I am looking for any tips on how or where to promote both my shop on etsy as well as my blog. Any feedback on either site is welcomed, thanks so much!

    June 23, 2013 Reply
  • Sonny

    What is the best way to get High traffic to a website?

    I have a site http://www.lechtig.com a few months & i need traffic, I want to know what the best ways to get traffic & customers

    I want to know all free ways, all cheap marketing ways, & also the real marketing ways

    Thank you

    June 23, 2013 Reply
  • Brendan O

    I have a website and need to advertise. I sell electronics, Wii, toys, and I bake, cater, party and event plan. I have so much to offer, but I need to get the word out.

    June 23, 2013 Reply
  • Keaton

    Digital marketing in India. can you name some good marketing agencies for the same?

    June 23, 2013 Reply
  • Andre

    i am a student doing my under graduation in bio science in india i have no idea about computer programmings since i had only maths,physics,chemistry and biology subjects during higher secondary but now as i am planning to do MBA it would be necessary ;moreover i want to increase my typing speed(keyboard) which is very slow presently.help!

    June 27, 2013 Reply
  • JOHN KAISER PHD

    I am currently an undergraduate at UChicago and I plan on getting my ph.d in political science. I’ve heard people range from 3-10. How long does it really take and if you can get it in different years how do i get it at the shortest?

    June 28, 2013 Reply
  • Jenna

    I plan on attending a community college starting in August to take up Business Administration and then tranfer to a university after my two years there with hopes of getting an MBA from a top business school. Does a community college offer the quality of education that would allow me to get in a top business school if I manage to graduate with 3.7 or higher, which is my goal?

    July 2, 2013 Reply
  • thexbox360player

    Digital marketing, marketing, higher education, media

    July 2, 2013 Reply
  • stingerms

    I really just need information about event planning. I’m in high school right now and this field really interests me. So what classes should I take and what should I major in to do this?

    July 2, 2013 Reply
  • Splash Log Level 2 Again

    I’ve worked for the same company for nine years with little advancement and have dropped a few classes in my first year of college, having gone back to school after high school twelve years ago. I plan on applying to five Business Schools, two regional schools, and three top programs at Emory, Vanderbilt and Dartmouth. I’m just trying to figure out if my work experience or lack thereof, and my dropped classes will affect my chances of being admitted to one of my top picks. Thanks.

    July 2, 2013 Reply
  • Death Knight

    What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

    July 3, 2013 Reply
  • Jerosh Nagulachandran

    I am wondering if someone can explain from the ground up how an ad agency works, how an account is acquired and handled, and essentially, who does what. Who produces the actual idea that’s pitched to a client? Do the copywriters and art directors just produce what they’re told, and if so, who tells them? When does the media planning department come in and who brings them in?

    It’s a very broad question requiring a long answer. I appreciate it in advance.

    July 10, 2013 Reply
  • Adam

    I am rather proficient in the art of writing a business plan. It’s a very time consuming process, and I am a perfectionist. A friend messaged me and asked how much I charge for business plans. What is the going rate for a professional business plan? Thank you in advance.

    July 11, 2013 Reply
  • turg143

    I am currently specialized in this field and i am planning to grow in it, so I was about to have MBA, but I found out that most courses aren’t in my field and Masters in Human resources is much more benefitial, but I wondered how do employers view it? Please give me advices with some evidences if you have (articles/ statistics). Thanks

    July 11, 2013 Reply
  • Jeanelle

    I am planning to do distance MBA with a Specialisation in Marketing. As per ma search i have three options to do the same from IGNOU, Manipal & Madhura University, as in I can afford from either of these Universities. Kindly help me in deciding which University I should opt for, or is there any other better options available.

    July 12, 2013 Reply
  • Alex

    With NO personal funds invested I have secured a very experienced team, completed a comprehensive business plan, and gained the interest of some investors.

    What is the best way to structure the investment while not losing much control and ownership?? We intend on making this a chain, so investment will ONLY be for FIRST location not any of the other locations.

    July 12, 2013 Reply
  • Coffee t

    I am planning on starting a social networking site of sorts(no more info is needed) I need to find a way to buy an unused domain name, and I need web hosting provider that will work with me on the high traffic of the site…I would love to keep the price low for starters.

    July 14, 2013 Reply
  • Mark M

    I have NO experience in Networking but i am a fast learner. I know that i have to certified in order to get a decent Job in the IT field.

    I would like to know what Exact certifications should i get. I was thinking about getting My Network+ Certification and then get my CCNA Certification.

    I plan on doing this by Self study. Should i be getting any more certifications on top of what i already mentioned?

    July 17, 2013 Reply
  • stingerms

    I am hoping to start a marketing office in singapore. This would mean being paid on a retainer basis to represent several companies here. My income would be derived solely from the foreign companies. My main skill is in sales and communication. My question is what aspects of business administration would I need to learn ? I was wondering if you know any good links on this or if you advise please let me know. Thanks Jon

    July 22, 2013 Reply
  • xLittle21Yaox

    I Have To Explore My Websites Using Digital Marketing Techniques.
    Can You Briefly Explain How?
    Please Investigate My Websites and Explain Based Domain Relevancy.
    Please Help Me Friends
    http://BuntHosting.Com
    http://CouponTop.Com
    http://BasicWebHost.Com
    http://IndDeal.Com

    July 26, 2013 Reply
  • tjpimpin

    I own a not for profit sports portal which is pretty big has a lot of membership. I plan on applying for my MBA. Do you think its a good idea to get a recommendation letter from the websites cofounder? Would it be considered a professional recommendation?

    July 29, 2013 Reply
  • slipknot0129

    What is the importance of digital marketing agency?

    July 31, 2013 Reply
  • vanvark83

    Does anyone know? I need help with this for college.

    Thanks in advance.

    August 7, 2013 Reply
  • maskills24

    Though the companies keep records for just five years, does anyone know any sources for older phone records or phone bills? I am trying to find proof that someone called me 20 years ago (don’t ask why please) – please let me know if you have any info on obtaining hard-to-find phone bills.
    The calls I am looking for were placed from both home and government offices in New York City and directed to a residence in Michigan – about 5 calls in total.

    August 8, 2013 Reply
  • Jamal

    I am an AB English graduate and currently taking up Masters in Business Management. With the masteral degree, I am planning to take up marketing as my major. Will these educational background and experience in a market research industry as an agent who conducts surveys with respondents over the phone help me become a market research professional? I mean what exactly am I supposed to do to be really working in such an industry whether online or be working in a real market reaserch office?

    August 17, 2013 Reply
  • tjpimpin

    Hi,

    I want to create back links to my site. I linked my site from another multiple sites. But still survey shows you have 0 in bound links. am totally confused. any one help me to create inbound links.. pls
    My website is http://www.karaikudi.info.

    August 18, 2013 Reply
  • Splash Log Level 2 Again

    Many people in America go bankrupt from medical bills even when they do have health insurance. How do the Republicans plan on improving this situation?

    August 19, 2013 Reply
  • PoohBearPenguin

    I plan on going to grad school to get either a Ph.D or Masters or even a J.D. I also considered trying to get a J.D./MBA.

    August 24, 2013 Reply
  • Tyler H

    I’m looking for tips how to get clients for eLearning company.

    August 28, 2013 Reply
  • kerrin marz

    I am planning to do my MBA in Human Resources next fall in a reputed Business School. What is the required / recommended job description that would be beneficial to be categorized as my related “WORK-EX” … so that schools would get a good impression about my profile ?
    PS: I am also doing my SAP- HR
    So please suggest a good job description which would be appropriate.

    August 28, 2013 Reply
  • Motordom

    My business is divided into 3 major categories, Prepaid, Postpaid and VAS. Currently i am on TDMA and wish to upgrade to CDMA 2000 1x EVDO. The emerging market is Pakistan whcih is a predominantly prepaid market (95% of subs are prepaid). VAS is going to be a major revenue driver and area of focus in this regard. I am looking for how to prepare a comprehensive marketing plan

    August 28, 2013 Reply
  • Shay H

    As we know, to be effective, a Marketing Objective must be realistic and attainable, or the marketing objective is meaningless, and we may simply create one: to increase sales by 80% in the small-business segment of the market during the next 12 months, which might sounds abit unrealistic.

    Before coming up with a good marketing objective statement, what kind of research or analysis shall I pay attention to?

    What kind of information shall I obtain from the company? or research the market out there in order to come up with a good marketing statement?
    E.g

    Sales figure of the product in the past 12 months?

    Profit in the past twelve month?

    Current Consumers Profile?

    or others?

    I have no idea, please help
    E.g

    Any examples of Marketing Strategy Statement?

    Thanks alot

    August 31, 2013 Reply

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