Do Your Messages to Your Customers Get Lost In Translation?

The other day we were eating at Chipotle in Tampa and noticed something strange as the cashier handed me the bag. The first two words on the bag at the top said, “Lorem Ipsum”. Lorem Ipsum is the beginning of a Latin phrase used in the design world as a placeholder for the real content that has yet to be approved. The reason this practise is used is so that the designer can see what the design will look like once it’s replaced with “REAL” content.

It struck me as odd that it was missed prior to going to print on like a bazillion bags. Then it was missed again before being distributed to all the store locations. I believe there is a lesson here to be learned even beyond the obvious, proof read.

So is your messages to your customers get lost in translation? How many times have we in the business world approved a message to our beloved joe public without giving it the thought it deserves. Every piece of material that goes out should be checked and cross checked to see what the customer actually is understanding. Isn’t that the basics of communication?

The Clarity of the Message

If I say the word “normal” what pops into your head? Normal is such a subjective word isn’t it? What’s normal to me is not quite so normal to Norm. So specificity is key. Not just key, but could be either life or death to your company. So forget trying to your message in front of the right people. First step is what is your message. Is it “Lorem Ipsum” which is basically meaningless? Don’t get caught up in the fast paced marketplace and forget your identity or better yet your value proposition to future customers. So do your messages to your customers get lost in translation?

58 Comments
  • toast

    I know people use “Lorem ipsum delorum” as a placeholder for future text, but why?

    May 24, 2013 Reply
  • The Inc

    Lorem ipsum dolor sit amet, consec tetuer adipiscing elit, sed diem nonummy nibh euismod tincidunt ut lacreet dolore. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat

    I dont know what language it is or what is says… Any help?

    May 24, 2013 Reply
  • Clayton Cottrell

    2 police officers turned up at our house last week. Apparently we had been accused of harassment.

    The officers informed us that this couple had details of both our cars, registration numbers and photographs. We apparently had been parked up watching their house, leaving messages on their windscreen and making malicious phone calls (number withheld)

    This came as a surprise to us, as though we did know one half of the couple, we haven’t spoken to him in over 9 years. We didn’t even know who she was.

    We assumed that this must have been local to us….only to find out that the “harassment” was in a town 10 miles away. We haven’t been to this town for about a year, and then only to the main shopping centre.

    The officers got us to sign some notes made in a notebook. One of the officers mentioned that this town is covered by PNR cameras, and they would be able to trace our cars if the incidents continued. We are obviously concerned that as we are not harassing these people, and assuming that the harassment continues, we will get another visit.

    I told them that my car (Company car) is fitted with a real time tracker and can get a report from my employers to prove where my car has been. I also told them not to tell me when these alleged incidents had taken place. They didn’t seem interested. I have now got a summary tracker report, and if they return, I will be able to give them a fully detailed report on routes taken and times for specific days.

    My questions are:-

    •Why did the Police follow up this unsubstantiated claim without proof?
    •Why did they seem totally uninterested in me being able to prove where my car has been at any given moment in time over the last 14 months?
    •Is it normal for officers from a neighbouring force to make a visit like this?
    •What happens next?

    Sorry for the length of my first post…..but hopefully you can appreciate our concerns.

    May 24, 2013 Reply
  • mr flibble

    I don’t need the entire translation, just tell me if i won or lost.

    Cảm ơn bạn đã liên lạc Ban Chăm Sóc Khách Hàng Yahoo! Việt Nam.

    Chúng tôi hiểu rằng bạn muốn biết thêm thông tin về bài viết của bạn bị xóa khỏi Yahoo! Hỏi & Đáp.

    Các câu hỏi và câu trả lời trên Yahoo! Hỏi & Đáp cần được đăng bằng tiếng Việt chuẩn (có dấu) để mọi người có thể hiểu đúng ý câu hỏi hoặc câu trả lời của bạn. Trên trang chủ Yahoo! Hỏi & Đáp có tích hợp sẵn bộ gõ tiếng Việt cho bạn tiện sử dụng mà không cần tải bộ gõ tiếng việt nào khác về máy. Do đó, gõ tiếng Việt không dấu là vi phạm Nguyên Tắc Cộng Đồng của Yahoo! Hỏi & Đáp.

    Chúng tôi hy vọng những thông tin này giúp bạn hiểu được nguyên nhân bài viết của bạn bị xóa.

    Xin cảm ơn bạn một lần nữa vì đã liên lạc với chúng tôi.

    Thân,
    Duy Thành
    Ban Chăm Sóc Khách Hàng Yahoo! Việt Nam

    May 24, 2013 Reply
  • Caltel T

    I was going even through its sites as well some reference sites but I cant make a good concept of it. Can any one give a fact detail of it….I would be happy to get it.

    May 24, 2013 Reply
  • Coffee t

    You know, when an example of a template is up for review before being published… The main blocks of copy (text) often seem to contain phrases, starting with “Lorem Ipsum…” (or something close to that).

    It sounds Latin.
    If it is, what does it mean?

    And why not use English words (if it’s an English template, or, say, French if it’s a French template)?

    In fact, why not use keyboard smashings (asdf jkl and the like)?

    There has to be a reason for this. Can anyone help? Please, it has bugged me for over ten years now!

    May 28, 2013 Reply
  • Boo Cookie

    Im trying to add space between two thumbnails that are vertical in html. Need to create a distance between the two photos.
    Here’s my coding:

    tn_Avatar2.jpg
    Avatar2.jpg
    Avatar Directed By James Cameron
    <![CDATA[Lorem ipsum dolor sit amet

    tn_Dark Knight2.jpg
    tn_Dark Knight2.jpg
    Batman
    <![CDATA[
    Fusce quis diam sit

    May 30, 2013 Reply
  • Myles

    What does this mean ? Can someone translate this into English for me & also tell me what language it is thanks.

    Nullam at augue mauris. Vivamus ac nibh eget purus ultrices rhoncus. Nunc congue urna ac arcu fringilla sodales. Nam a sem orci. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

    May 30, 2013 Reply
  • Ed D

    What is actually this Lorem Ipsum thingy? I Googled and the results given do not help at all. And it says it got something to do with placeholder, also idk what the hell it is. How to stop the webpage from changing to this bizarre language whenever I type tilde? Other computers don’t have it. 🙁 Ty

    May 30, 2013 Reply
  • Andres C

    The template folder contains a large photoshop file, an index.html file and an images folder. When I open the index.html file in Dreamweaver, a complex table comes up which is packed with images. Some of the images are filled with “Lorem ipsum” blocks of text.
    Now I want to add my own text, instead of Lorem ipsum which is part of one of the images. Is opening Photoshop and editing the text from there the only way of dealing with this kind of template?
    I’m sorry if I’m not clear enough.
    Many thanks

    May 31, 2013 Reply
  • Jack Bauer

    I see it in many layouts, what does it even mean and why do people use it?

    June 7, 2013 Reply
  • Keaton

    I have posted stories from my site on facebook but the story shows the “lorem ipsum” text. I have removed that text from the coding of all of my news but it still shows on facebook. Has facebook just cached my stories and i have to wait for months or is there something i can do?

    June 7, 2013 Reply
  • Dom L

    What does Lorem ipsum vim ut utroque mandamus intellegebat, ut eam omittam ancillae sadipscing, per et eius soluta veritus. Translate to?

    June 7, 2013 Reply
  • zigg3ns

    I am working on a project for class and I have a big ugly scroll bar in one of my text boxes. I was wondering if there is a way to hide it but still be able to scroll in that box. I don’t want the default ones around the page gone, just in that text box. Thanks for the help, any codes are helpful

    June 8, 2013 Reply
  • liza

    I pretty much have it but it helps me to have these things explained by others sometimes.

    Im not exactly sure what he means by hierarchy of External, Internal, and Inline Styles

    Ok here’s my assignment:

    Make up your own page. You may use Lorem Ipsum or some other text. The point of the exercise is to demonstrate the cascading of style sheets.

    Your page should demonstrate:

    The hierarchy of External, Internal, and Inline Styles
    The internal priorities of Element, .class, and #id.
    Note that your homework will have to use internal and inline styles. It’s in the book and on about a thousand web sites. Figure it out!

    June 11, 2013 Reply
  • Jeffery Carlson

    The full line is :

    Lorem ipsum vim ut utroque mandamus intellegebat, ut eam omittam ancillae sadipscing, per et eius soluta veritus.

    June 18, 2013 Reply
  • Coffee t

    I need to know the name of the font that makes no sense but you ut there to show where writing would go.
    Thank you

    June 23, 2013 Reply
  • brincks26

    Usually on web templates I find this Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. I do not know what does this mean and when and who started this.
    Is there any one who can answer this?

    June 23, 2013 Reply
  • Jose B

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    June 23, 2013 Reply
  • Jeffery Carlson

    If you want to:

    A. accept letters and numbers only.
    B. accept letters and spaces only.
    C. accept numbers only.
    D. email format (lorem@ipsum.com)

    June 23, 2013 Reply
  • Kaylla

    I currently have a client who provides me repeatedly outsourced work. They pass the projects over without a brief or any information from the client.

    I usually receive a very rough design requirement; e.g “I need 4 brochures creating for a nature park, please use positional images and lorem ipsum for the time being”

    I believe a brief and some content needs to be provided prior before design takes place. Am I correct?

    June 23, 2013 Reply
  • PolishPokeyPimp

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi laoreet libero sed quam tincidunt mattis. Sed vestibulum nunc in augue porta interdum. Morbi et porta metus. Nam eu enim lorem.

    June 26, 2013 Reply
  • joevsyou

    Hey,

    I want to set a white background on the main content but leave another element, nested inside, transparent.

    The layout is something like this.

    Lorem Ipsum dolor sit amet, etc…

    stuff

    I’d want a white background on #content, but I don’t want that background applied to #morecontent. In other words #morecontent would have the same background as the body.

    Thanks! 😀
    ~Dalton
    Actually, #content has an image as a background and just applying that image to #morecontent wouldn’t work. The images wouldn’t line up correctly.

    body{
    background: url(images/bg.jpg) no-repeat;
    }
    #content{
    background: #FFF;
    }
    #morecontent{
    ?
    }

    June 28, 2013 Reply
  • colingrillo

    I had to do a research paper on lung cancer. We had to use at least one graph and one image to support our research and we have to do a bibliography page. How do I put footnotes or in text citiations for an image or graph? Do I just put a caption saying where it comes from or can I just put a footnote like a 1 or 2 and then cite the internet location?

    June 28, 2013 Reply
  • steve

    If you were writing a report on information found in a single book and were required to use citations, how would you do that?

    June 29, 2013 Reply
  • Yoshi

    I am using a newsletter template with Microsoft Word. Down the bottom of the page, opposite to the page number, is ‘lorem Ipsum :: [date]’. How do I edit/remove this?

    Need done quickly. Three assignments in one night.

    10 points to first person to answer correctly.
    I am using a Newsletter template. There is no ‘header’ option under ‘insert’.

    June 29, 2013 Reply
  • mike s

    I’m writing for a publication at work. I need to know if something like this is grammatically acceptable:

    “Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Phasellus euismod, purus id adipiscing porttitor, ipsum libero tincidunt erat, ut ultricies.

    July 2, 2013 Reply
  • timq3dimensionscom

    Pleae help, anyone can explain to me what the hell is Lorem Ipsum is and why should we use it?
    We have got project in university and the teacher gave us this webpage to use..http://lipsum.com/
    How should i use this?
    Thankkkkkkkkkkkkkkkkk!

    July 2, 2013 Reply
  • Adam

    I am making a title page and have 3 pictures and i am wanting to put the names of the people in the picture underneath it. Is there a code i can use to do that? Also, where do i put the code?

    July 2, 2013 Reply
  • Shay H

    What is the origin of this????

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

    July 4, 2013 Reply
  • have faith

    The template folder contains a large photoshop file, an index.html file and an images folder. When I open the index.html file in Dreamweaver, a complex table comes up which is packed with images. Some of the images are filled with “Lorem ipsum” blocks of text.
    Now I want to add my own text, instead of Lorem ipsum which is built straight into one of the images. Is editing the text from Photoshop the only way of dealing with this kind of template?
    I’m sorry if I’m not clear enough.
    Many thanks

    July 11, 2013 Reply
  • Hannah

    I’m trying to make a resume in Microsoft word 2008 mac version. So I’ve open up resume templates, but when i look at them the words that your suppose fill in on your template that tells you what to right are all in a different language. I tried going to tools>language, and then setting it to english but that doesn’t work. Can you help me change the templates words to english.

    July 27, 2013 Reply
  • Sir fliesalot

    what foreign language is lorem ipsum sit armet?

    July 27, 2013 Reply
  • Nick

    Hi, I made a website for the company I work for and when I search the domain on google it is showing the text that used to be there which was a bunch of lorem ipsum stuff just for filler. I have deleted the page and created a new one in its place but google still shows the Greek text. Is there anyway to fix it? I use Weebly Drag and Drop Builder

    July 29, 2013 Reply
  • Jonathan

    In word it is possible to generate Latin words (Lorem ipsum etc). Where do I type =rand(x,y)? or lorem(n)?
    I did try typing it in the Word document, but it just appeared exactly as I had typed it.
    Perhaps some setting needs adjusting?

    July 29, 2013 Reply
  • Courtney

    This phrase is from Microsoft Office, where it is used as example text. I’ve always wondered what it actually meant. Anyone who can translate Latin to English, please translate this for me!

    July 29, 2013 Reply
  • Sonny

    I was trying to find it but was not successful!

    July 29, 2013 Reply
  • callofduty5123412

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum eleifend, tortor at malesuada convallis, pede erat pulvinar diam, nec facilisis odio orci eu mauris. Mauris quis tortor faucibus justo semper ullamcorper. Suspendisse nec libero cursus dui sodales sollicitudin. In tristique. Proin enim neque, tempor id, fringilla quis, aliquet vitae, erat. Maecenas suscipit sapien quis magna. Sed interdum, dolor nec rutrum volutpat, nulla turpis interdum pede, eu suscipit lectus orci nec nunc. Ut fermentum, magna nec mollis laoreet, nisl augue tincidunt lectus, eget sagittis orci libero vel leo. Aenean ultrices mauris sit amet risus. Mauris pellentesque. Duis blandit, eros a dapibus varius, mi tortor dignissim ipsum, vel rutrum dolor metus et magna.

    August 2, 2013 Reply
  • Vultre9

    I’m making a magazine parody using Microsoft Word on a mac and the template i picked had all its preset text in Latin, it lets my change all of the text to what i desire but every page has the heading “The lorem ipsums” which was the preset title. There is no text box around it and i have no idea how to change it. please help

    August 4, 2013 Reply
  • Duke

    Lorem Ipsum is the dummy language used by printing/typesetting industry – although apparently it is not jibberish and actually has its roots in Latin. There are plenty of Lorem Ipsum generators online to translate INTO Lorem Ipsum but I can’t find one to do it the other way around. Anyone know?

    August 9, 2013 Reply
  • The Beatles

    I’m making a website with Dreamweaver and I also have some basic knowledge about writing the HTML code. I have a table and next to it a paragraph. How do I put some more space between them?

    August 10, 2013 Reply
  • Gabriel Kenney

    Can a single word be a language or is a language a collection of understandable words? The Wiki definition suggests it’s a ‘complex’ method of communication.

    The question comes from discussing if ‘Lorem Ipsum’ (a collection of single words) be interpreted as latin or if it’s actually the use of latin words which is comparable to latin and ultimately classified as it’s own language.

    August 10, 2013 Reply
  • Matthew David

    what is the meaning of “Lorem ipsum dolor sit amet, consectetuer …” ?

    August 11, 2013 Reply
  • shahedC

    I bought the 0.99 app for plant tycoon cheats and there was one to start with 65k and i looked at it and it was in latin. i triend translating it and it made no sense. anyone know how? i have a 3rd gen. ipod touch

    August 19, 2013 Reply
  • Vultre9

    What popularized it? What does it even mean?

    I tried using a Latin to English converter, and the whole paragraph didn’t make any sense.

    August 19, 2013 Reply
  • Goe122

    I’m making some newspaper pages for something that I’m working on, but I cant come up with any decent headlines for the inside of the paper, any suggestions. I dont have to actually be able to write anything about the story becasue I’m just filling that up with lorem ipsum dummy text, but I need some headlines. Nothing to silly, and preferably not to much doom and gloom.

    August 20, 2013 Reply
  • Taylor2k

    I would like to have round corners at the borders on my web pages that would look more stylish than the normal sharp corners.
    Hope you can help.

    August 21, 2013 Reply
  • Harry

    I am exploring college majors right now and IT has caught my eye, but what exactly can you do with a degree in IT? Im interested in some kind of Digital Marketing (Planned on a Marketing Minor, then Grad School for an MBA) So would IT be better than something like Computer Science?

    August 23, 2013 Reply
  • joevsyou

    I work in brand marketing. Looking for some good e-newsletters to subscribe to! Digital Marketing, Online Marketing, Entertainment Marketing, etc.

    Anyone?

    August 24, 2013 Reply
  • Con Orpe

    I’m looking for websites that give you very insightful reviews on internet/digital/online marketing in Europe, especially in the field of SEO, Lead Generation and so on. Thanks.

    August 25, 2013 Reply
  • Eric

    I was looking for some really good information on digital marketing. can anyone suggest me a one point source where i can get real quantitative and qualitative data. Please dont gimme websites like alexa and vizisense….pls
    Thanks

    August 28, 2013 Reply
  • The Dark Knight

    I am a brand new author that is about half done with my first manuscript. I have always imagined one day seeing my books on a shelf in Barnes And Noble, but i realize the industry is evolving into a future digital market. I have at best a basic understanding of the publishing business. What is the process like for both traditional and online publishing?

    August 29, 2013 Reply
  • Spider Pc

    for the digital marketing how you decide content?

    September 2, 2013 Reply

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