Business Advice When It Comes to Personality Marketing
My business advice when it comes to personality marketing is to just let it come out. At the end of the day people do business with people. That is why social marketing has taken off and has become a vital part of the marketing process. If all you show your prospects and current customers is business all of the time you will loose them, FAST! Business is so boring to most people, even to other businesses. What they want to do is see the real you…especially if you are a smaller business.
People get upset when they can’t talk to a human being on the phone. I know we are all busy but why not allow some of that personality leak into your marketing? You may be thinking, “What if people don’t like me?” That’s their problem and you probably don’t want them as a customer.
You want fans of your company not just customers. Fans are much more likely to send you more business because they are your cheerleaders. Organizations that understand this concept leverage their core stories to bring life their product or service. In most cases people need to see passion and will buy into that before a list of product details. Inspire people to buy; don’t beat them over the head.
Don’t Take Yourself So Seriously
What gets me out of bed in the morning is when I think about interfacing with my customers, because I love people. The more distinct and different the person is to myself the better! Meeting new and interesting people is where it’s at. Talking to others helps me to focus on them as people and not just a revenue stream. Businesses are picking up on this fact, which is why you see so many commercials about talking to a person not a phone system.
Commercial spots on prime time aren’t cheap yet this concept is so important companies that they are spending hundreds of thousands on personal stories. We as people love stories and causes greater than ourselves or our products. Being able to tell those stories injects that personality of your company. Every company has a personality that is living and breathing. If your customers don’t witness that they just won’t be interested in your product or service.
So, how can you express yourself as a small or medium sized company through story personality? I hope you answer is via social media if you aren’t already there. Remember, doing business is about people and how they are to be valued no matter how difficult.
What are your ideas? I would love to hear them in the comments below. Do you agree or disagree?