The Google Penguin

So what is the deal with the Google Penguin release? When you are number 1 by a long shot there are certain philosophies that develop from this. The lack of competition is always a scary thing for me because the consumer struggles to find advantages. What I mean by this is when there are multiple options it forces the opposing forces to innovate and lower their prices.

Say what you may about Walmart but they encourage keeping prices in check. I have found it a personal challenge to find products cheaper online but Walmart wins out in most cases. is the Walmart of the online retailers. I’ve bought so much from! Usually I purchase from Amazon to buy in bulk or some item I can’t find locally.

Back to Google, there were some recent major changes in 2012 that seriously effects how we do business online in 2013. The new program was called Penguin and the SEO world became very angry. The source of the anger was years of work to get to the number one organic spot in Google to watch it change literally in seconds.

To put this irritation into perspective, retailers that sell products online depend on that organic ranking to drive sales. Sometimes only a slight change to the ranking can either increase or decrease sales by 20, 50, even 1o0% in some cases. So if your online sales are $15,000 per month a 20% adjustment would cost them $36k annually!! That gives me heartburn and it didn’t even happen to me.

So why would Google do this since I spend a lot of time online and have never thought, “Man, Google really needs to update their algorithms cause I can’t find anything.” Not at all, that’s why I use Google exclusively for all my searching. My fan boy goes so deep for Google that seeing Bing commercials on TV irritates me.

I took the Bing challenge and every time Google won out on my chosen results.

The Google Penguin Update

So what bothers me about Google’s direction changes? I get very anxious when a power house like starts to demonize practices and everywhere I turn there are Google zombies citing the Google chant. We aren’t talking about scam practices, we’re talking about legitimate online advertising practices.

My questions is, what drives this kind of message and philosophy? Anyone who knows me can tell you that conspiracy runs deep with me and some thoughts I’ve learned to ignore. Most theories about conspiracy I keep to myself and I’m not a domesday advocate unless Doomsday Preppers is on. Even I laugh at some of those obsessives on that show.

Google is in the ad business and they receive a hefty portion of their revenues in ads. How do you think YouTube has stayed free all these years? So if you can bolster your Google organic rankings for free then why pay to advertise on Google? Google Plus is better than Facebook but adoption is lower than Google would like. For this reason there has been a lot of talk about being on Google Plus helps SEO results.

Now I’m not jumping to any conclusions here, I’m just wondering is there a connection with ad revenues and organic search results? What do you think? Do you have any theories on this or is my conspiracy side getting the best of me? Just because I’m paranoid doesn’t mean they aren’t out to get me.


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