Facebook Pay Per Click Ads

I’ve been experimenting with Facebook pay per click ads over the last few weeks and have learned a few things. When I started looking into this as a way to bring in more customers for BrandAid I was a bit hesitant. Mainly, I was hesitant from the horror stories I’ve read from people who have jumped into Google Adwords without knowing what they were doing. Admittedly my hesitation was unfounded so I decided to give it a whirl.

As I started building the ad, I realized the way that Facebook has set up their ad builder for novice users it made me a bit less tense. If you can see the ad reach from my campaign I highlighted the number 560,700 because I wanted you to see the potential here. The way that I got to this number was in answering the questions Facebook was asking me about who my customer was by interest.

So let’s start from left to right at the top of the image above. What is the campaign reach? Mine was 15,655 at the time of this post. Campaign reach is the number of unique people who saw ads from this campaign. The frequency is the average number of times you reached each person. The social reach was a bit curious to me but it just means the number of unique people who saw an ad in this campaign with social information. For example, if 3 people see an ad 2 times that says a friend likes your Page, it counts as 3 social reaches.

The verdict is still out on this as I’ve budgeted $50 and as you can see from my snapshot I’ve spent $12.31. What are your experiences with social media advertisements? Shoot us a note below or on Twitter @brandaid1. To learn more about Facebook ads click here: Facebook Ads


  • Big Banger

    There are many Facebook applications for the Mac on the Mac App Store, many paid apps and some free ones.

    Wondering which one is the best to use:
    Facetab Pro?
    Desktop Facebook?

    June 29, 2013 Reply
  • Malcolm Hudson

    Facebook is not what I thought it would be. I can’t seem to make the account go away. Can a facebook account be eliminated totally?

    July 2, 2013 Reply
  • che-che

    I’ve been trying to place text banner ads for a site and have not been able to. Most want you to use pay per click; but with that they can set up a person or an app to click it all day and you won’t get any thing other the a bill.

    July 8, 2013 Reply
  • sam N

    my website is running on google adwords but costing me a lot of money to be on the top 3 lines .how can i place it on the 4th line for free.the person who did my website has left Australia.please help.

    July 16, 2013 Reply
  • RichT

    On facebook, how do you hide your friends list so that your other friends cannot see it?

    July 16, 2013 Reply
  • Mistry

    People say advertising plays a part, but i heard somewhere that these sites are worth billions ? is all the money coming from advertising ?

    July 16, 2013 Reply
  • Jeanelle the Retard

    I’ve been wondering how Wikipedia*, Yahoo, Google, Youtube, Facebook and other websites make money. I’ve also recently heard that Facebook** and Youtube were having financial problems, I see no ads on this pages so I really don’t know how they make money and survive.

    * I remember a Wikipedia campaign to raise money…
    ** I’ve seen some ads on Facebook applications and on the right hand side column. Do they make money out of those? I dont think they can make much money out of those few advertisements.

    July 16, 2013 Reply
  • Samuro

    I want to learn to set up a pay per click campaign to drive targeted traffic to my site.I need help in setting up such a campaign.

    July 16, 2013 Reply
  • Moore, Ron

    I know it involves online but what other platforms are there, and in what forms. eg. what is viral, mobile, banners, skyscrapers, cost per click etc etc..

    Any info would be brilliant..
    Brilliant, Thanks Joel. Exactly what I needed.

    July 16, 2013 Reply
  • everydayGuitarist

    I put an ad on Facebook, but you have to pay per click, and I think that’s really stupid. Is there some way I can advertise it cheaply, that I could just pay for the time that the ad is up, instead of per click?
    school freak: I’ve done that, but I don’t want to just force it down people’s throats…I want to reach out to the people who would actually be interested in it

    July 17, 2013 Reply
  • Big Banger

    I have been to the create an ad site and I don’t understand some of how that works. Would I pay for each time someone click’s “Like” or is it a daily fee thing? I also understood that I can pay per so many likes. For example if I get ten clicks I pay a fee for those ten and I don’t pay again till I get another 10 clicks. I am so confused. A little help, Please?

    July 23, 2013 Reply
  • Mistry

    I created a blog, but don’t really know how to advertise it. Any help? Like where is good to let me advertise (No google ad). Also, i would like the advertisment for singapore only.

    July 27, 2013 Reply
  • RuMKilleR

    I want to place an ad for a restaurant, but I don’t understand the rules of how it works I need help. Tell me if I get the basic idea right, I can set up a budget, lets say I have $100 budget, and I choose the Pay per Click at 0.50 cents, does that mean that they will deduct 50 cents out of my budget everytime someone clicks on it?

    July 29, 2013 Reply
  • Brody S

    I know the minimum bid for CPC is 1cent but realistically how much do most people end up paying per click or per 1000 exposures? Would love to hear from peopkle who actually have had ad campaigns–How much did you pay?

    July 29, 2013 Reply
  • Arminator

    I am in the process of opening a bakery called Gabby’s Bake Shop. We do not have a physical storefront for walk-in service. Instead, we have a website with an integrated shopping cart. We also have a Facebook page, but can’t seem to generate sales on our site nor page “likes” on Facebook. Do you have any marketing advice?

    July 30, 2013 Reply
  • davemc74656

    I live in Orange County and i am trying to get my photography business started. What would be a good way to advertise online. I have already made and ad on Oc Craigslist. HELP

    August 30, 2013 Reply

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