What Is Comprehensive Marketing

There is quite a bit of information out there on social media marketing, but what you don’t see enough of is what is needed in addition to social media. I hate to burst your bubble but social media marketing isn’t enough on it’s own. So if you are spending all of your energy on that and none on other avenues then we need to talk.

Don’t get me wrong, social media is a great place to start but let’s talk about the balance of what you should do in addition to that. I wrote about the sales funnel recently and you may be thinking I’ve heard all of this before. Just hear me out because I think it is worth your while to consider what I’m about to say next.

If you aren’t making various offers along the way for people to act on then you will end up spinning your wheels. There are several ways to make offers in every industry. You are the pro at what you do, so write tips to your audience then ask your future customer to fill out some contact info in order to access this information. This is the easiest place to start because if you can turn a word or pages doc into a PDF then you can be your own publisher.

I was speaking with a motor home sales person the other day who owns a local dealership and we were discussing some of the valuable knowledge he had in his coconut. He said, tires are extremely important to motor homes in how they drive and perform overall. Now, I have no knowledge of motor homes so this information was extremely interesting to me and I’m not even looking to buy!

So if you have a place on your website to place a banner so that when a visitor is browsing your site and see that, rather than bouncing off your site without capturing that lead they might fill out the form. Now you have a qualified lead and it only took sitting down and putting what you know on paper. It couldn’t be easier!

What is that you are doing in your marketing that is working? We would love to know! Shoot us a note below.


  • white man

    I am hoping to start a marketing office in singapore. This would mean being paid on a retainer basis to represent several companies here. My income would be derived solely from the foreign companies. My main skill is in sales and communication. My question is what aspects of business administration would I need to learn ? I was wondering if you know any good links on this or if you advise please let me know. Thanks Jon

    May 28, 2013 Reply
  • kevindiking67verizonnet

    I’m just not sure what to do with it after I graduate. I’m a Comprehensive Marketing major with certificates in Sales Management, Supply Chain & Logistics and a minor in Management.

    May 28, 2013 Reply
  • The Villain

    So I was going through a couple of brochures of universities in Melbourne, Australia and I came across this course named “Master of Marketing”. Initially I had decided to go for Masters of Business Administration in Marketing after having completed my Bachelors of Business Administration (preferably in Melbourne too) but Melbourne Business School offers a Postgraduate Diploma in Management (Marketing) that apparently lets students directly transfer into the Master of Marketing course. My question is, are they both the same courses? If no, what’s the difference between ‘Master of Business Administration (MBA) in Marketing’ and ‘Master of Marketing’ and how’s the value of the superior course better than the latter? Kind of a dumb question, I know. But just wanted to have the best advice before I choose the right option. Thanks in advance!

    May 28, 2013 Reply
  • Hayden

    I studied advertising and currently work in a marketing research company running online surveys for digital camapigns. I want to grow more in this business but cant find eductional help. Any ideas? Ive read a couple of books but I think learning more of thr technical aspects is an advantage in this business. Ex. Traffic ads, ad serving, etc. any recos?

    June 6, 2013 Reply
  • Adam

    I have website (not yet up) that will come out where you can log on and play some games against other players on the web for free. I want to see if the games are good enough to maintain interest, and thus if enough people really are interested in signing up for free, see if there is a market for it for a small cost.

    Anyhow, initially, all I want to do is get the word out to see if people want to try it out for free. I don’t want to do anything like spamming or things like that, and I do have money to spend on marketing ideas if that is the best way. Any and all advice is greatly appreciated.

    July 3, 2013 Reply
  • sam N

    I am looking to advertise a new web site upon its completion. I know about being on a search engine, banners, and simple things like that. I am looking for some new creative ways of advertising that have been created by using the web. I am not very familiar with these new internet-based advertising schemes such as network marketing, however, these are the type of things I am looking to learn of and about. If you have any idea, an explanition of that idea would be greatly appreciated. Thank you very much.

    July 15, 2013 Reply
  • RichT

    Please explain and give examples to make me more understand with this marketing question. You can put references where I can read it more. Thank you.

    July 19, 2013 Reply
  • hank baseballs

    I need comprehensive online marketing services for my website. I need my site optimized for SEO and I also need new content for the site since I was hit with duplicate content issues from Google. I am also interested in Google Adwords campaigns to increase my online exposure. Does Bergstrom-SEO offer services beyond standard SEO?

    July 19, 2013 Reply
  • SteveO

    I have used classified ads, PPC, blogs, only to have traffix trikle in and no sales. I need to find a way to get tens of thousands of potential targeted leads to my sites and have a decent portion convert to sales. Any suggestions that are relatively inexpensive (within $100/ month marketing budget)?

    July 19, 2013 Reply
  • SteveO

    There are around thousand of companies that make market analysis and forecasting. Most of them they provide a really low service and some of them a real good one but for a prohibitive price.
    As we are first of all consumer and users, sharing all of our opinions would gives us a direct answer to our FAQ.
    Well, how it would be possible for you to put in place a service to make Market analysis?
    Which tools would be needed?

    July 19, 2013 Reply
  • Jeracoo L

    I will be graduating with my Bachelors Degree in Marketing this spring and want to earn my masters in marketing as well but I am trying to decide between getting my MBA in marketing or if I should earn my masters in a broader field that covers various aspects of business not just marketing. Your help is greatly appreciated!

    July 19, 2013 Reply
  • cardskid22

    I’m looking for a site or periodically-published list that keeps track of parents of global corporations and brand names. I had seen a small list like this in a World Almanac but I’m looking for something more comprehensive.

    July 29, 2013 Reply
  • Gamer959

    I’m looking for a comprehensive book on market volatility, how it fluctuates and what makes it fluctuate (on a more specific level).
    I’m an options trader and I really want to education regarding volatility to the next level as to start structuring my spreads to benefit more from my vega than delta.
    I’ve read “Options Volatility Trading” but wasn’t too big a fan, does anyone out here have any suggestions?
    Thanks for your time.

    August 8, 2013 Reply
  • mr flibble

    What inefficiencies would arise from requiring all citizens to have the same comprehensive health insurance from their workplace?

    August 10, 2013 Reply
  • mrankinmatt

    They both include information on the operating and financial events of the business, but the statement of cash flows goes a step further in providing information on investing activities as well. So why do we have a comprehensive income statement if the cash flows statement seems to be quite viable on it’s own?

    Please be as extensive as possible, i’d like a great understanding of this. Best answer gets 10 points

    September 2, 2013 Reply

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