Does a Facebook Page Like Give You Permission?

‘Liking’ a brand is too casual an action for marketers to assume that I  have enough interest to justify accessing my personal information. If they want that information, they should ask for it another way. —Jason (Male, age 25)

In my recent article, Facebook Fan Page Marketing I talk a little about the overall components to your fan page. Today I want to focus in on the “Like” action.

I think it’s pretty easy to “like” a comment, photo or status update then go about their business. When someone “likes” your business or band fan page it doesn’t always constitute that person is a huge fan or even a fan at all. Don’t be discouraged by this news because it plays an integral part in the sales conversion process and I think it shouldn’t be ignored either.

Likes and followers should be viewed in several lights to indicate that you have some of a following and maybe one day that like or follow might turn into a raging fan…maybe. Another way to view this activity is to think of them as a potential referral to others that might give you permission to market to them or treat them as a lead.

I think that sometimes marketers view a like as a love when the word itself says it all. Like can be used to express a feeling of attraction between two people, weaker than love and distinct from it in important ways. It does not necessarily imply a romantic attraction, but, as in the following case, it does.

When you head out the door to start your day you don’t give you significant other a smooch then look at them with an endearing stare and say, “Like you!” do you?! If you do then maybe you should be reading a marriage counseling blog instead of this one.

In fact, 39% of Facebook users who “Like” at least one brand say that marketers should  never interpret their “Like” as permission to post  marketing messages that would appear in their News Feed. The majority of these consumers think that it’s “sometimes” okay to receive marketing messages after they “Like” a company. And while that’s not exactly the clear answer you were hoping for, what is clear is that it’s important not to read too much into a “Like.”

Don’t be the creepy stalker girlfriend you broke up with in high school who you had to get real with and tell, “I like you but not in that way.” What annoys you about the like? Do you wish there was an “unlike”? Share below.

19 Comments
  • everydayGuitarist

    I want to delete my business’s facebook page but knowing how facebook makes every thing hard in letting go I can’t seem to find how to do this and don’t want to delete my own personal page by mistake. Need help. Thanks.

    May 24, 2013 Reply
  • nothin_nyce1

    My organisation want to add a photo, name and phone number for some people at our business.

    I don’t have a facebook page or myspace page because I prefer keeping myself private. I don’t really want my contact details plastered over a work website (obviously their not going to put my home address or phone number there, but still).

    Is this legal for them to do this without my permission? Am I within my rights to say I don’t want this?

    Thanks

    June 18, 2013 Reply
  • Ray D

    I had one facebook page then opened a second totally separate from the first. Now when I go to the first, it is somehow connected to the second. I did not make the second a page of the first. Anyway. When I open the second one it has the larger photo as normal when you open facebook of a friend but the wall is not there. The info page comes up with the large photo. How can I get the wall to show as normal when you open a friends facebook page?

    June 23, 2013 Reply
  • Mark M

    I am wondering if there is an app for Facebook that will let people contribute as an administrator but with a final administrator approval.

    An example would be that five people could make posts for the Facebook page but the posts will only be posted with final approval of the head administrator.

    June 23, 2013 Reply
  • Only Business

    I am interested in putting an iframe in a website owned by me that shows my facebook page. Is this legal? I would be showing the facebook page in its entirety, it just would be in a frame rather than the entire browser window. The outer frame wouldn’t have ads or popups or anything like that.

    July 2, 2013 Reply
  • dubmecrazy3

    One of my Facebook “friends” created a Facebook page blasting our high school vice principal. He then added me as a member without my permission. I don’t want my name on this page. How can I remove it?

    July 2, 2013 Reply
  • RuMKilleR

    Can a person with no Facebook account view my Facebook page? Find my name, and open it?
    How can I figure out who that person is?
    Can people with no facebook account go and look other people’s facebook pages??

    July 3, 2013 Reply
  • NC Baller

    I am in the process of writing a fictional series of books based on real life issues for teenagers. Thing is I need more input from teens today so as I can make the content fresh and relevant. I have a facebook page and website but am not sure how I can get more followers. The FB page is a business page so I don’t have the same freedom as a personal pages.

    I don’t wish to sell anything or promote anything at this stage, I simply want ideas and feedback from teens.

    Any suggestions?

    July 9, 2013 Reply
  • henryshensbcglobalnet

    For several weeks now every day all the information from The Wright Stuff has been put onto my Facebook page. I am fed up with it but do not know how to stop it. Can someone help please?

    July 13, 2013 Reply
  • vanvark83

    I love getting free samples through the mail, I sign up for all the free sample sites, and things of that nature. I would like to start a Facebook page for my family and friends, where I can tell them about the free samples I find, and post links to the page, things like that. It would be a strictly free samples facebook page. Can I get in trouble by companies for promoting their products without permission?

    July 24, 2013 Reply
  • Motordom

    I found a photograph of myself posted on a facebook page. I don’t think it’s fair that people can post pictures of other people on the internet without their permission. What do you think? Anybody can put anything about another person on the internet and get away with it.

    August 6, 2013 Reply
  • lcollier93sbcglobalnet

    It’s a photo from another website, can you post it in FB without their permission? or do you need to include a link as source?

    August 12, 2013 Reply
  • Random

    I created a Facebook Page and I want to delete it! How do I do that?

    August 13, 2013 Reply
  • blarg blarg

    I made a facebook page a few years ago, and now I want to delete it. And I can’t figure out how to do so? Someone please help!

    August 17, 2013 Reply
  • Michael K

    It seems as if my company have downloaded an image of me from my Facebook Page and used it in an internal company magazine. Before I complain, I need to know where I stand under English law. I am guessing that this is a copywrite theft issue, can anyone tell me exactly what law, if any, has been broken?

    August 18, 2013 Reply
  • everythingisgonnabefine

    I want more people to be able to see my pictures (watermarked) and I was thinking about making a Facebook fan page for it. Most of my friends and family are on Facebook.
    veito da costa:
    That’s why I said “watermarked”.
    I would put my name on them, they wouldn’t be able to take credit for them if my name was written across it with a watermark.
    Google watermarked photos, you’ll see what I mean.

    August 21, 2013 Reply
  • Chester

    I plan to use the photos on our Weplay team page and our facebook page. Do I need to get permission from the parents to post photos of their children wrestling? We are in Indiana if that makes a difference. I’m looking for as much info on this as possible.
    Thank you.

    August 25, 2013 Reply

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