Commonly Used Social Tools

Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, with Facebook leading the pack.All of the other social media tools paled in comparison to these top five. The top five have remained virtually the same since 2011.

We added a few new categories this year, including Google+, photo sharing sites (such as Pinterest, Flickr, and Instagram ) and daily deals (such as Groupon and LivingSocial). We also removed MySpace from our study.

CHANGES SINCE 2011: Google+ (introduced in late 2011) is used by 40% of social media marketers. This is very significant considering the age of this newcomer. Social bookmarking sites dropped significantly from 26% in 2011 to 16% in 2012. Forums also dropped from 24% in 2011 to 19% in 2012. In addition, geo-location services like Foursquare dipped from 17% in 2011 to 14% in 2012.

The self-employed (79%) and owners of small businesses (79%) were more likely to use LinkedIn. Larger businesses were more likely to use YouTube (73%) and less likely to use blogs (55% or less).

A close examination of which tools experienced social media marketers are using compared to those just getting underway provides further insight.

  • everydayGuitarist

    I have had a recent notion to experiment with HTML, and I decided I would like to write a sort of social network, obviously not to the extent of Facebook or Myspace etc.

    I have basic understanding of C and HTML and was wondering if they are any good at writing code for a website or if another language is better?

    ps. preferrably a method which does not cost anything, however i am aware that i may have to pay for server space?

    any hints/tips and general advice would be much appreciated, thank you

    June 18, 2013 Reply
  • Mike

    Okay, hello! I used to download youtube videos all the time, to make videos, you know, like about certain tv shows and such, I now have a mac book pro and would like some suggestions! What is a good youtube downloader?

    July 2, 2013 Reply
  • nathan

    I have uploaded many youtube videos and I also have downloaded many youtube videos. When I upload a video to youtube, it’s quality gets compressed. Even if you press the HQ button and view the video, it is not as much quality as my original file.

    So the same happens for all the uploaded video right? So, is there any way in which I can download other videos in original high quality?

    Thanks in advance.

    July 16, 2013 Reply
  • timq3dimensionscom

    Give three short and concise answers.
    Mine are:
    Intestinal juices

    p.s. i am a vegetarian (9 months tomorrow)
    i’m an ovo-lacto-vegetarian because i eat bread which is sometimes made of milk and eggs, and i sometimes eat cheese. I wish i was vegan, but it is a change im not prepared for…yet.

    July 30, 2013 Reply

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