Benefits of Social Marketing 1 of 3

Reduced marketing expenses

The main financial cost of social media marketing is the time it takes to gain success. Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses.

The self-employed (57%) were more likely than others to see reductions in marketing costs when using social media marketing.

Over a third of all mid-sized and large company respondents said social media had not reduced their marketing expenses.

Improved search rankings

Improved search engine rankings were most prevalent among those who’ve been using social media for a year or longer, with nearly 59% or more reporting a rise, a significant drop from 2011 (73%). Of those with 3 or more years experience,75% report benefits.

At least 56% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings (a drop from 65% in 2011).

Marketers selling to other businesses were more likely to achieve this benefit (59%) than those selling to consumers (50%). This is down from 66% and 59% in 2011.

Increased traffic

A significant 74% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. And those who’ve been doing this for 3 years or more reported substantially better results (84% reported benefits).

Large brands (75%) reported substantially more benefit than small businesses (68%).

Provides marketplace insight

Nearly 65% of marketers found social media to be a helpful tool in understanding the marketplace. Of those with at least 1 year of experience, 70% or more found benefit.

B2B companies (68%) were significantly more likely than B2C (59%) to use social media for intelligence-gathering.

Those spending at least 6-10 hours per week were more likely to gain benefit, with 72% of those spending 11 hours a week noting gains.

Acquiring loyal fans

B2C companies (63%) were much more likely to develop a loyal fan base through social media than B2B (54%).

Of those who have been using social media for at least 1 year, 65% found it useful for building a loyal fan base.

Time invested makes a difference. Sixty percent of those spending at least 6 hours a week found benefit, compared to 46% of those spending 5 hours or less per week.

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