Benefits of Social Marketing 1 of 3

Reduced marketing expenses

The main financial cost of social media marketing is the time it takes to gain success. Nearly half of those who spend at least 11 hours per week on social media efforts saw a benefit of reduced marketing expenses.

The self-employed (57%) were more likely than others to see reductions in marketing costs when using social media marketing.

Over a third of all mid-sized and large company respondents said social media had not reduced their marketing expenses.

Improved search rankings

Improved search engine rankings were most prevalent among those who’ve been using social media for a year or longer, with nearly 59% or more reporting a rise, a significant drop from 2011 (73%). Of those with 3 or more years experience,75% report benefits.

At least 56% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings (a drop from 65% in 2011).

Marketers selling to other businesses were more likely to achieve this benefit (59%) than those selling to consumers (50%). This is down from 66% and 59% in 2011.

Increased traffic

A significant 74% of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. And those who’ve been doing this for 3 years or more reported substantially better results (84% reported benefits).

Large brands (75%) reported substantially more benefit than small businesses (68%).

Provides marketplace insight

Nearly 65% of marketers found social media to be a helpful tool in understanding the marketplace. Of those with at least 1 year of experience, 70% or more found benefit.

B2B companies (68%) were significantly more likely than B2C (59%) to use social media for intelligence-gathering.

Those spending at least 6-10 hours per week were more likely to gain benefit, with 72% of those spending 11 hours a week noting gains.

Acquiring loyal fans

B2C companies (63%) were much more likely to develop a loyal fan base through social media than B2B (54%).

Of those who have been using social media for at least 1 year, 65% found it useful for building a loyal fan base.

Time invested makes a difference. Sixty percent of those spending at least 6 hours a week found benefit, compared to 46% of those spending 5 hours or less per week.

1 Comment
  • stealspartansbcglobalnet

    Hey guys…im taking this course and i am really trying to learn this material could you check my answers?

    1) Which is the best statement of the relationship between wealth and power according to mercantilist thought?

    A) If a nation has a large army, it will be wealthy.
    B) National wealth creates national power and national power secures national wealth.
    C) If a nation has wealthy individuals, it will be secure.
    D) A nation needs either wealth or power, but not both

    2) Alexander Hamilton and Friedrich List both wrote that a strong state was necessary if a nation intended to compete with the manufactured goods of the leading industrial power of their day. The dominant industrial power was …

    A) Japan.
    B) Germany.
    C) Great Britain.
    D) The United States.

    3) A group of nations that have used strongly mercantilist-influenced policies to achieve economic growth in the postwar era are:

    A) the NICs.
    B) the GATT.
    C) the LDCs.
    D) the MNCs.

    4) Neomercantilism differs from economic nationalism in that …

    A) it makes greater use of tariffs and quotas.
    B) neomercantilism favors free trade, whereas economic nationalism favors protectionism.
    C) it takes greater account of the interdependence that exists among nations.
    D) it takes greater heed of the need for military security.

    5) Which period of history is often called the “mercantilist period?”

    A) The fourteenth century.
    B) The period of nation-building in Europe and elsewhere — roughly 1600-1850.
    C) The era of the Spanish armada.
    D) The period when the GATT defined international trade policies.

    6) Adam Smith favored “laissez-faire” policies, where individuals would achieve social benefit guided by the “invisible hand.” The invisible hand is …

    A) self-interest.
    B) hegemonic stability.
    C) laissez-passer.
    D) government regulation.

    7) David Ricardo favored free trade. Which of the following ideas about free trade is NOT associated with Ricardo?

    A) Free trade leads to greater wealth.
    B) Free trade is a zero-sum game.
    C) Free trade promotes the universal good.
    D) Free trade is mutually advantageous.

    8) Which of the following statements is/are correct?

    A) Keynes thought that state action in the market was desirable to deal with problems like the Great Depression.
    B) President Reagan and Prime Minister Thatcher favored classical liberal policies, such as market deregulation.
    C) All these statements are correct.
    D) Mill thought that state action in the market was desirable to deal with market failures such as problems with the education of children.

    9) In the liberal point of view, a hegemon is …

    A) a strong capitalist nation that uses its power to exploit less developed countries.
    B) a strong nation that uses its wealth and power to set the rules of the IPE, so as to gain more wealth and power.
    C) a rich and powerful country that supplies the international public goods necessary for a peaceful and prosperous IPE.
    D) a free rider.

    10) Which one of the below statements can be considered as one of the main arguments of the article “State Power and Structure of International Trade” by Krasner ?

    A) Free trade policies benefit all, so there is no state interference in the world economic order.
    B) It is the power and policies of states that create the world economic order.
    C) World order is based on a system of exploitation of the poorer countries by the richer countries.
    D) Increasing interdependence among states is the result of elements beyond state control.

    I believe the answers are:
    1)A
    2)D
    3) I think its B but could be D also
    4) C
    5) B
    6) A
    7) D
    8) C
    9) B
    10) C

    I think these are all okay but still unsure… what do you gurus think!?

    June 6, 2013 Reply

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