Benefits of Social Marketing 2 of 3

Grew business partnerships

Those who invest the most time in social media marketing gain the most business partnerships. Of those with 3 years or more of experience, 72% saw new partnerships. However, 44% of people who’ve invested at least 6 months in social media marketing also report new partnerships were gained.

Fifty-six percent of those investing as little as 6 to 10 hours per week in social media were able to build new partnerships.

Marketers selling to other businesses were more likely to achieve this benefit (56%) than those selling to consumers (44%). Both of these are declines from 2011 (61% for B2B and 51% for B2C).

Generated leads

By spending as little as 6 hours per week, 61% of marketers see lead generation benefits with social media. This is a significant increase over 2011 (52%).

A significant 65% of small business owners were more likely than others to generate leads, compared to the 58% average for all marketers.

A strong 78% of marketers with 3+ years of experience gained leads from social media marketing.


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