Benefits of Social Marketing 2 of 3

Grew business partnerships

Those who invest the most time in social media marketing gain the most business partnerships. Of those with 3 years or more of experience, 72% saw new partnerships. However, 44% of people who’ve invested at least 6 months in social media marketing also report new partnerships were gained.

Fifty-six percent of those investing as little as 6 to 10 hours per week in social media were able to build new partnerships.

Marketers selling to other businesses were more likely to achieve this benefit (56%) than those selling to consumers (44%). Both of these are declines from 2011 (61% for B2B and 51% for B2C).

Generated leads

By spending as little as 6 hours per week, 61% of marketers see lead generation benefits with social media. This is a significant increase over 2011 (52%).

A significant 65% of small business owners were more likely than others to generate leads, compared to the 58% average for all marketers.

A strong 78% of marketers with 3+ years of experience gained leads from social media marketing.

2 Comments
  • Beavis

    I don’t want it to happen but the odds are it will.
    What would happen next?

    August 23, 2013 Reply
  • Random

    True or False? PLEASE HELP!
    1. Economics is the social science concerned with the best use of scarce resources to achieve maximum satisfaction of economic wants. T or F
    2. The production possibilities curve shows various combinations of two products that an economy can produce when achieving full employment. T or F
    3. In a competitive market economy, firms and resource suppliers will seek to further their own self-interest and at the same time, as if guided by an “invisible hand,” they will promote the public interest. T or F
    4. According to the circular flow model of the market system, firms get their ability to pay for their costs of production from the revenues that they receive for their products. T or F
    5. If the government pre-sets a price that turns out to be above the actual equilibrium price, a surplus will develop in the market. T or F
    6. An increase in demand accompanied by an increase in supply will increase the equilibrium quantity but the effect on equilibrium price will be indeterminate. T or F
    7. If the percentage change in quantity demanded is less than the percentage change in price, then demand is said to be elastic T or F
    8. We would expect the income elasticity of demand for steak to be positive, and that for hamburger to be negative. T or F
    9. Whenever there are supply-side market failures in the form of costs that suppliers do not have to face, then there will be overproduction of the output. T or F
    10. An effective antipollution policy from the economic perspective requires that all pollution be eliminated and banned. T or F
    11. Real GDP can change due to changes in the price level. T or F
    12. Buying 100 shares of Google stock would be an example of economic investment. T or F
    13. U.S. gross domestic product (GDP) measures the market value of all goods and services produced by Americans in one year. T or F
    14. Disposable income includes transfer payments like Social Security benefits and unemployment benefits. T or F
    15. If nominal GDP in one year is $5,000 billion and the price index is 135, then the real GDP that year would be $3,704 billion. T or F
    16. The so-called “Rule of 70” is a formula for finding the approximate number of times that a value will double in a period of 70 years. T or F
    17. There tends to be a positive correlation between real wages of workers and the productivity of labor in the economy. T or F
    18. Anyone who is not employed is classified as unemployed in the Bureau of Labor Statistics data on the labor force. T or F
    19. Deflation is when the inflation rate turns negative. T or F
    20. Cost-push inflation increases real output and employment. T or F

    August 26, 2013 Reply

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