Benefits of Social Marketing 3 of 3

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive.

Nearly two-thirds of marketers are using social media to gain marketplace intelligence (65%). Tied for fourth place, 58% of marketers indicated generating leads and developing loyal fans were benefits of social media.

Changes since our 2011 study: Lead generation increased 7% from our 2011 study to 58% this year. Several categories saw decreases: Improvements to search rankings fell from 62% in 2011 to 55% in 2012. Only 40% saw improved sales in 2012, compared to 43% in 2011. We added two new categories this year: providing marketplace insights and developing a loyal fan base. Some questions that naturally emerge from the above chart might include, “Can I achieve more benefits by investing more time in social media?”, “Are marketers who’ve been using social media for years gaining even better results?” and “Is there a difference between B2B and B2C?”

Improved sales

It takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time find great results.
For example, 58% of marketers who have been using social media for more than 3 years report it has helped them improve sales. More than half who spend 11 or more hours per week find the same results and over 65% of those who spend 30+ hours earn new business through their efforts.
Small business owners with 2 or more employees were more likely to see improved sales from social media (51.5%). Conversely, 60% of all marketers taking this survey report social media has not helped them improve sales. This may be because they lack tools to track sales.

Increased exposure

Even with a minimal time investment, the vast majority of marketers (85%) indicated their social media efforts increased exposure for their business. Nearly all marketers who’ve been employing social media marketing for a year or longer report it generates exposure for their business. A significant 95% of those conducting social media activities for more than 3 years agree, as opposed to 73% of those who’ve been
doing it for 6 months or less.

9 Comments
  • SteveO

    I am writing an essay in Year Eight Humanities about the pros and cons of Britain being a member state of the European Union. So far, I have that we support each other financially and that we can trade. Something to do with Human Rights would be great, but I’m open to any suggestions. Thanks, Jaz x 🙂
    Please don’t just put ‘There aren’t any unless you are a politician’ that isn’t the point!

    June 15, 2013 Reply
  • Pacman

    This is a question for my assignment and because its half term im unable to get any help so any advice would help me 😉

    the question is

    Explain why social media sites are interactive and what benefits of having social media sites and links are to a business?

    June 16, 2013 Reply
  • Smashing Pumpkins

    We provides online ticketing solutions for event handling for different venues. Our online ticketing solutions provide affordable registration fees for our clients and to proceed there and sell tickets online to customers through easy payment gateway.

    June 28, 2013 Reply
  • andresumoza

    I know a man, married and taxed to the max for FICA; wife was a house wife. The recession wiped out their retirement. The old man worked several years past 67 and made over 100k in the latter years and over a quarter million in some really good years. He cannot find work now in any field and must rely on social security. I’ll be honest, I worry about them as they are used to a very comfortable life.

    July 4, 2013 Reply
  • Victoria T

    I’ve had this Youtube account for more than 3 years. I have almost 200 videos and for the past 2 years I’ve been uploading 1080p gameplay videos for Black Ops 2, Halo 4, all the big games. I know how to use tags and effective titles and descriptions. I only have 100 subscribers though and often my videos get like 30 views and that’s typically it.

    Any suggestions?

    July 13, 2013 Reply
  • Mistry

    I have 3 small children and would like to have a nanny from India to help pass along our culture to them (my husband and I grew up in India). We live in the Bay Area…what is the best way to find and bring a nanny over from India?

    July 13, 2013 Reply
  • jdubdoubleu7704

    What are the benefits of going to a junior college first? And what are the benefits of going to a 4 year first?
    Also what are the pros and cons?
    I want to go straight to a 4 year, but my parents want me to go to a junior college then transfer to another college for another 2 years.

    August 21, 2013 Reply
  • Benihana

    1) Suppose a famous baseball player, Alex Rodriguez, hires a high school student to paint his house. Which of the following is most likely TRUE?

    A. The opportunity cost of painting a house is higher for Alex Rodriguez than for the high school student.
    B. The opportunity cost of painting a house is lower for Alex Rodriguez than for the high school student.
    C. The opportunity cost of painting a house is the same for Alex Rodriguez as for the high school student.
    D. The opportunity cost of painting a house is zero for Alex Rodriguez and is negative for the high school student.

    2) Which of the following choices contains only factors that cause the supply curve to shift to the right?

    A. a fall in production costs, a rise in technology, an increase in taxes on output
    B. a fall in tastes and preferences for the product, economic growth, and a rise in technology
    C. a decrease in taxes on production, a fall in subsidies on production, a rise in costs of production
    D. a rise in technology, a fall in the costs of production, a fall in taxes on output

    3) External costs lead markets to produce a smaller quantity of a good than is socially desirable, while external benefits lead markets to produce a larger quantity of a good than is socially desirable.

    A. True
    B. False

    4) Profit is positive whenever price is greater than:

    A. total cost.
    B. average cost.
    C. fixed cost.
    D. marginal cost.

    5) When a payroll tax is enacted or a mandate requires firms to provide health insurance the wage paid to workers ______ and the wage paid by firms ______.

    A. rises; rises
    B. rises; falls
    C. falls; falls
    D. falls; rises

    6) The market equilibrium is not efficient when the consumption of a good creates external costs, which cause social costs to be:

    A. less than the private cost.
    B. greater than the private cost.
    C. less than the total cost.
    D. greater than the total cost.

    August 23, 2013 Reply
  • Praveen

    It seems more like a public diary or a journal for most people and a place for them to brag behind their computer screens.

    So, what do you think? What do you use facebook for and think for what reasons it should be used for? Do you think things were more better before facebook and other social networking sites came?

    August 26, 2013 Reply

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