What Is AdWords?


You may be thinking, “What is AdWords?” and I get this question from time to time so here goes a quick explanation.

People use keywords (or search terms) to search for specific products and services. If the keywords you’ve chosen match what people search for, your ad appears next to or above Google search results. When people click on your ad, they’ll go to your website to learn more or buy.


who uses google adwordsAdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction.

How much you invest is up to you really.

You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.

Only Pay for Results

With ads on Google you’re not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.

You’re in control of your cost-per-click

We set cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you’re willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.

Relevance pays off

Your bid isn’t the only factor that counts. AdWords rewards more relevant ads with a higher Quality Score and a higher ad position. So even if your competition bids more than you, you can still win a higher position — at a lower price — with highly targeted keywords and ads.

They Are Your Ads

They’re your ads. So whenever you want, you can adjust your budget, change your ad copy and pretty much anything else about your campaign, right within AdWords.

Know how your ads are doing

With AdWords, you always know what you’re getting for your money. Our tools and detailed reports can tell you what’s working, what isn’t, and how you can improve your campaign.

Advertise globally — or locally

Where are your customers? You can tailor your AdWords campaign so that your ads appear to people just in your town or state, or all around the country or even the entire world.

Ad types

Google ads aren’t one-size-fits-all. There’s a whole range of available ad types that you can choose to adopt, from placing a text ad next to search results to reaching web-browsing customers with eye-catching image ads, and even advertising on YouTube. Once you’re ready, you can choose what ad types are right for you:
  • musicistabest

    I would like to advertise exclusively within the local Google Maps. I want to be in the “sponsored links” box on top. Is it possible for my ad to just show up there on Google maps? I am new to adwords and cannot find an answer on their website.

    June 7, 2013 Reply
  • nathan

    I have a pretty low budget, got a lot of views from adwords. Just wondering how much on average it costs per day for TV commercials, what channel it usually comes up on and things of the sort.

    June 16, 2013 Reply
  • baldy eire

    I use an ipad a lot but when i sign ito my adwords account it gives me the mobile version of it.
    It shows everything else apart from the actual ads i am running, i want to be able to edit them, is this possible ?

    July 2, 2013 Reply
  • Jermaine J

    I have to complete the Google Adwords certification in a few weeks time and the problem is I have no time. Does anyone out there have any tips on where I can find a good tutorial to study for the test?
    Thank you!

    August 14, 2013 Reply

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