What Is AdWords?
You may be thinking, “What is AdWords?” and I get this question from time to time so here goes a quick explanation.
People use keywords (or search terms) to search for specific products and services. If the keywords you’ve chosen match what people search for, your ad appears next to or above Google search results. When people click on your ad, they’ll go to your website to learn more or buy.
AdWords differs from traditional forms of advertising. It doesn’t come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction.
How much you invest is up to you really.
You’ll start by choosing a daily budget you’re comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.
Only Pay for Results
With ads on Google you’re not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.
You’re in control of your cost-per-click
We set cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you’re willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.
Relevance pays off
Your bid isn’t the only factor that counts. AdWords rewards more relevant ads with a higher Quality Score and a higher ad position. So even if your competition bids more than you, you can still win a higher position — at a lower price — with highly targeted keywords and ads.
They Are Your Ads
They’re your ads. So whenever you want, you can adjust your budget, change your ad copy and pretty much anything else about your campaign, right within AdWords.
Know how your ads are doing
With AdWords, you always know what you’re getting for your money. Our tools and detailed reports can tell you what’s working, what isn’t, and how you can improve your campaign.
Advertise globally — or locally
Where are your customers? You can tailor your AdWords campaign so that your ads appear to people just in your town or state, or all around the country or even the entire world.